{"id":3298,"date":"2024-10-29T00:00:00","date_gmt":"2024-10-29T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/agencia-quiroga-wins-bronze-at-colombia-effies-for-iconic-jabon-rey-campaign\/"},"modified":"2025-03-05T12:14:54","modified_gmt":"2025-03-05T12:14:54","slug":"agencia-quiroga-wins-bronze-at-colombia-effies-for-iconic-jabon-rey-campaign","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/agencia-quiroga-wins-bronze-at-colombia-effies-for-iconic-jabon-rey-campaign\/","title":{"rendered":"Agencia Quiroga Wins Bronze at Colombia Effies for Iconic Jab\u00f3n Rey Campaign"},"content":{"rendered":"

Agencia Quiroga<\/a>, an ICOM agency with a strong presence across Latin America, recently earned a Bronze award at the Colombia Effies. Their winning campaign breathed fresh life into Jab\u00f3n Rey, a beloved Colombian heritage brand, as it introduced its first-ever product extension: a liquid detergent.<\/p>\n

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Jab\u00f3n Rey has been a cornerstone of Colombian households for over 60 years with its well-known bar soap. As they ventured into new territory with a liquid detergent, they called on Agencia Quiroga to lead the way in shaping a launch that would resonate deeply with their loyal customer base and attract new audiences.<\/p>\n

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Drawing on Jab\u00f3n Rey\u2019s legacy and trust, Agencia Quiroga crafted a comprehensive strategy that bridged tradition with innovation. The agency carefully balanced emotional storytelling with impactful product highlights, reaching the hearts of long-time users and new decision-makers in the competitive cleaning products category. By blending online and offline tactics, Agencia Quiroga achieved a cohesive narrative that reinforced Jab\u00f3n Rey\u2019s iconic status while positioning the brand for a new generation.<\/p>\n

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