{"id":3270,"date":"2023-09-06T00:00:00","date_gmt":"2023-09-06T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/pavone-groups-quench-named-lead-social-media-agency-for-sun-maid-broadening-multi-year-partnership\/"},"modified":"2025-03-05T14:13:40","modified_gmt":"2025-03-05T14:13:40","slug":"pavone-groups-quench-named-lead-social-media-agency-for-sun-maid-broadening-multi-year-partnership","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/pavone-groups-quench-named-lead-social-media-agency-for-sun-maid-broadening-multi-year-partnership\/","title":{"rendered":"Pavone Group&#8217;s quench Named Lead Social Media Agency for Sun-Maid, Broadening Multi-Year Partnership"},"content":{"rendered":"<p><a href=\"https:\/\/pavonegroup.com\/\" target=\"_blank\" rel=\"noopener\">Pavone Group<\/a>&#8216;s\u00a0<a href=\"https:\/\/quenchagency.com\/\" target=\"_blank\" rel=\"noopener\">quench<\/a>, a premier food-and-beverage advertising and marketing agency, has been named lead social media agency for\u00a0<a href=\"https:\/\/www.sunmaid.com\/\" target=\"_blank\" rel=\"noopener\">Sun-Maid<\/a>\u00a0Growers of California.\u00a0<a href=\"https:\/\/icomagencies.com\/agencies\/leaders\/michael-pavone\">Michael Pavone<\/a>, President and CEO of quench and its parent company, Pavone Group, announced the news today. The scope of the new work will include activations on TikTok, Facebook, and\u00a0Instagram.<\/p>\n<p>\u201cFor Sun-Maid, our goal in 2023 and beyond is to elevate our presence on social media, build a more loyal and engaged fan base and deliver consistently innovative content,\u201d said Sun-Maid Chief Commercial Officer Mark Fields. \u201cThat\u2019s exactly what quench will do for us, and we\u2019re looking forward to working with them to make that happen.\u201d<\/p>\n<p>The win is an expansion of quench\u2019s relationship with the brand. Part of the Pavone Group, quench has worked with Sun-Maid since 2018 as the brand\u2019s lead creative agency on a variety of 360 activations, including TV, digital, experiential, and influencer campaigns.<\/p>\n<p>For Halloween, quench played off raisins\u2019 reputation as more of a trick than a treat by creating terrifying brand experiences, such as The Raisin House and Halloweentown. The work won an Ex Award, two Gold ANA REGGIES, a Silver District ADDY, and a Gold PRO Award.<\/p>\n<p>Together, the Halloweentown and Raisin House promotions scared up nearly 2.7 billion media impressions.<\/p>\n<p>quench\u2019s first social media work for Sun-Maid will debut in August.<\/p>\n<p>We extend our congratulations to the quench and Pavone Group teams, and look forward to seeing this partnership flourish in the realms of creativity and effectiveness. Onwards to a fruitful collaboration!<\/p>\n","protected":false},"featured_media":3271,"template":"","news_category":[17],"class_list":["post-3270","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pavone Group&#039;s quench Named Lead Social Media Agency for Sun-Maid, Broadening Multi-Year Partnership - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/pavone-groups-quench-named-lead-social-media-agency-for-sun-maid-broadening-multi-year-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pavone Group&#039;s quench Named Lead Social Media Agency for Sun-Maid, Broadening Multi-Year Partnership - ICOM\" \/>\n<meta property=\"og:description\" content=\"Pavone Group&#8216;s\u00a0quench, a premier food-and-beverage advertising and marketing agency, has been named lead social media agency for\u00a0Sun-Maid\u00a0Growers of California.\u00a0Michael Pavone, President and CEO of quench and its parent company, Pavone Group, announced the news today. 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