{"id":3254,"date":"2023-04-11T00:00:00","date_gmt":"2023-04-11T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\/"},"modified":"2025-03-03T13:48:41","modified_gmt":"2025-03-03T13:48:41","slug":"pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\/","title":{"rendered":"Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing"},"content":{"rendered":"<p>Varsity, an agency that specializes in senior and retirement living marketing and a part of <a href=\"https:\/\/pavone.net\/\">Pavone Group<\/a>, recently celebrated a milestone with its 150th weekly Roundtable Project.<\/p>\n<p>Varsity started the Roundtable Project \u2013 a weekly meeting that\u2019s open to marketing leaders at retirement communities nationwide \u2013 soon after COVID-19 began. The goal of the meeting was to bring communities together to share insights about how to navigate retirement living during a pandemic. More than 150 meetings later, the Roundtable has become a weekly source of knowledge and support for communities from New York to California.<\/p>\n<p>The topics discussed in the meetings have also evolved. Today, Varsity hosts guest speakers across a wide variety of disciplines, from research to sales to digital and social media. Around one virtual table, the group discusses, shares, learns and grows to help each other become smarter retirement living marketers.<\/p>\n","protected":false},"featured_media":3255,"template":"","news_category":[17],"class_list":["post-3254","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing - ICOM\" \/>\n<meta property=\"og:description\" content=\"Varsity, an agency that specializes in senior and retirement living marketing and a part of Pavone Group, recently celebrated a milestone with its 150th weekly Roundtable Project. Varsity started the Roundtable Project \u2013 a weekly meeting that\u2019s open to marketing leaders at retirement communities nationwide \u2013 soon after COVID-19 began. The goal of the meeting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T13:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/roundtableprojectlogopavone.png\" \/>\n\t<meta property=\"og:image:width\" content=\"426\" \/>\n\t<meta property=\"og:image:height\" content=\"178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/\",\"name\":\"Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/roundtableprojectlogopavone.png\",\"datePublished\":\"2023-04-11T00:00:00+00:00\",\"dateModified\":\"2025-03-03T13:48:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/roundtableprojectlogopavone.png\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/roundtableprojectlogopavone.png\",\"width\":426,\"height\":178},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/news-press\/pavones-varsity-marks-150th-roundtable-project-fostering-growth-in-retirement-living-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Pavone\u2019s Varsity Marks 150th Roundtable Project, Fostering Growth in Retirement Living Marketing - ICOM","og_description":"Varsity, an agency that specializes in senior and retirement living marketing and a part of Pavone Group, recently celebrated a milestone with its 150th weekly Roundtable Project. 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