{"id":3226,"date":"2022-12-13T00:00:00","date_gmt":"2022-12-13T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/advantage-marketing-and-advertising-wins-silver-epica-award\/"},"modified":"2025-03-04T08:19:02","modified_gmt":"2025-03-04T08:19:02","slug":"advantage-marketing-and-advertising-wins-silver-epica-award","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/advantage-marketing-and-advertising-wins-silver-epica-award\/","title":{"rendered":"Advantage Marketing and Advertising wins Silver Epica Award"},"content":{"rendered":"

Our Egyptian agency, Advantage Marketing and Advertising<\/a>, has won a Silver Epica Award<\/a> in the Luxury & Premium Brands category for their \u201cThe Bubble Buster\u201d campaign.<\/p>\n

How it Started:
\nAs one of the top real estate innovators in the Middle East developing gated communities, Mountain View, Advantage’s client,\u00a0aimed to show that true happiness can be felt through simple human activities, regardless of where you live.<\/p>\n

Insight:
\nSmartphones, social media, the gated community lifestyle, and now the metaverse? Our children are growing up in an era of total connectivity yet severe isolation from the real world, their families, and each other. This technologically-induced isolation is represented as living in\u00a0bubbles that bait us with momentary happiness and gradually imprison us until we forget the true happiness outside\u00a0their enclosure.<\/p>\n

Concept:<\/p>\n

Happiness is a choice. Choose to be Bubble Free. That\u2019s the morale that Mo Salah tells in his story to a young girl he meets on a train that seems\u00a0attached to her cell phone. He starts symbolizing the fake happy life as an imaginary bubble world, while the girl starts to create the story in her imagination where she frees her friends from the bubbles. In the end, she helps her friends return to a world\u00a0where they can smell the flowers, touch the grass, and feel true happiness.<\/p>\n

Production Process:
\nThe film was shot between London, Liverpool, and Cairo by award-winning director Tarsem Singh, creator of well-renowned\u00a0Hollywood movies, music videos, and commercials. It\u00a0was produced by Radical Media productions (LA)\u00a0in\u00a0collaboration with ASAP Productions (Cairo).\u00a0Ged Clarke was in charge of production design and\u00a0the VFX was crafted by UPP (Prague).<\/p>\n

About Advantage:
\nAdvantage\u00a0is one of the strongest independent marketing and advertising agencies in the Middle East and the first in the region to win a Cannes Lions in 2010, followed by various awards,\u00a0including wins at the Gand Prix in Dubai Lynx and Effies, among others.<\/p>\n

About The Epica Awards:
\nThe Epica Awards<\/a> recognize excellence in the creative marketing communications industry and are one of the world’s largest and most prestigious awards shows.<\/p>\n

Congratulations to the Advantage Marketing and Advertising team!<\/p>\n","protected":false},"featured_media":3227,"template":"","news_category":[17],"class_list":["post-3226","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"\nAdvantage Marketing and Advertising wins Silver Epica Award - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/advantage-marketing-and-advertising-wins-silver-epica-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantage Marketing and Advertising wins Silver Epica Award - ICOM\" \/>\n<meta property=\"og:description\" content=\"Our Egyptian agency, Advantage Marketing and Advertising, has won a Silver Epica Award in the Luxury & Premium Brands category for their \u201cThe Bubble Buster\u201d campaign. 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