{"id":3222,"date":"2022-11-10T00:00:00","date_gmt":"2022-11-10T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/"},"modified":"2025-03-04T08:23:18","modified_gmt":"2025-03-04T08:23:18","slug":"fitzroy-wins-golden-effie-award-netherlands","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/","title":{"rendered":"Fitzroy Wins Golden Effie Award (Netherlands)"},"content":{"rendered":"

Our Dutch agency, Fitzroy<\/a>, has won a Golden Effie<\/a> in the Successful Introduction category for their Lay’s \u001cIconic Restaurant Flavours\u001d campaign.<\/p>\n

The innovative campaign involved creating and promoting three new potato chip flavors based on popular fast food restaurants on the UberEats platform. This proved to be widely successful in terms of satisfying customers\u0019 desire to eat out during the COVID-19 lockdown while creating an effective co-branding strategy for introducing new products to the market.<\/p>\n

Congratulations to Fitzroy!<\/p>\n","protected":false},"featured_media":3223,"template":"","news_category":[17],"class_list":["post-3222","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"\nFitzroy Wins Golden Effie Award (Netherlands) - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitzroy Wins Golden Effie Award (Netherlands) - ICOM\" \/>\n<meta property=\"og:description\" content=\"Our Dutch agency, Fitzroy, has won a Golden Effie in the Successful Introduction category for their Lay’s \u001cIconic Restaurant Flavours\u001d campaign. The innovative campaign involved creating and promoting three new potato chip flavors based on popular fast food restaurants on the UberEats platform. This proved to be widely successful in terms of satisfying customers\u0019 desire […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T08:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/fitzroy-golden-effie-awards.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1519\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/\",\"name\":\"Fitzroy Wins Golden Effie Award (Netherlands) - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fitzroy-golden-effie-awards.png\",\"datePublished\":\"2022-11-10T00:00:00+00:00\",\"dateModified\":\"2025-03-04T08:23:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fitzroy-golden-effie-awards.png\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/fitzroy-golden-effie-awards.png\",\"width\":1519,\"height\":1081},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/fitzroy-wins-golden-effie-award-netherlands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fitzroy Wins Golden Effie Award (Netherlands)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fitzroy Wins Golden Effie Award (Netherlands) - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/","og_locale":"en_US","og_type":"article","og_title":"Fitzroy Wins Golden Effie Award (Netherlands) - ICOM","og_description":"Our Dutch agency, Fitzroy, has won a Golden Effie in the Successful Introduction category for their Lay’s \u001cIconic Restaurant Flavours\u001d campaign. The innovative campaign involved creating and promoting three new potato chip flavors based on popular fast food restaurants on the UberEats platform. This proved to be widely successful in terms of satisfying customers\u0019 desire […]","og_url":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/","og_site_name":"ICOM","article_modified_time":"2025-03-04T08:23:18+00:00","og_image":[{"width":1519,"height":1081,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/fitzroy-golden-effie-awards.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/","url":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/","name":"Fitzroy Wins Golden Effie Award (Netherlands) - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/fitzroy-golden-effie-awards.png","datePublished":"2022-11-10T00:00:00+00:00","dateModified":"2025-03-04T08:23:18+00:00","breadcrumb":{"@id":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/fitzroy-golden-effie-awards.png","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/fitzroy-golden-effie-awards.png","width":1519,"height":1081},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/news-press\/fitzroy-wins-golden-effie-award-netherlands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"Fitzroy Wins Golden Effie Award (Netherlands)"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news\/3222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/3223"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=3222"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news_category?post=3222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}