{"id":3174,"date":"2021-08-01T00:00:00","date_gmt":"2021-08-01T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/dna-wins-small-agency-of-the-year-us-northwest-gold-award\/"},"modified":"2025-03-04T11:03:09","modified_gmt":"2025-03-04T11:03:09","slug":"dna-wins-small-agency-of-the-year-us-northwest-gold-award","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/dna-wins-small-agency-of-the-year-us-northwest-gold-award\/","title":{"rendered":"DNA Wins Small Agency of the Year, US Northwest, Gold Award"},"content":{"rendered":"

Despite the chaos and disruption of 2020, ICOM member agency\u00a0DNA<\/a>\u00a0has managed to come out on top form, and has done so while fulfilling its promise not to undergo layoffs, furloughs, or pay cuts. It also honored it\u2019s diversity commitments: 100% of all new recruits last year were BIPOC, women and\/or those who identify as LGBTQ.<\/p>\n

The Seattle-based agency adapted well to COVID-19 by coming up with innovative ways to allow its staff to work collaboratively from home, whilst also encouraging a healthy work-life balance with designated no-meetings slots during the day. They say this \u201cpeople-first focus directly impacted our bottom line.\u201d With a 69% increase in EBIDTA and a growth in revenue to $10.4 million (a nearly 16% rise from 2019), DNA saw its most profitable year in recent history. And they aren\u2019t stopping there; the agency predicts a double-digit percentage jump this year as well. In keeping with their \u2018people-first\u2019 approach, employees also shared in this success: everyone was given equal bonuses as a reward for team effort. For all of its efforts, DNA was\u00a0recently awarded<\/a>\u00a0AdAge\u2019s Small Agency of the Year, Northwest, Gold award.<\/p>\n

DNA\u2019s success last year can, in part, be attributed to its smart creative undertakings, including a retro-inspired video game for Dragon\u2019s Milk beer and a timely social media campaign for Rainier Beer called \u201cHibernation Survival Guide.\u201d That being said, it has to be the agency\u2019s work with nonprofit StolenYouth, whose mission it is to \u200b\u200bend child sex trafficking in Washington state, that really sets them apart in the purpose-driven ad world. DNA recently created and launched \u201cProject SugarFree\u201d to try and tackle \u2018sugaring\u2019, a practice in which older men exploit young girls for sex in exchange for gifts or money. The agency used an automated AI platform to intercept predatory social media mentions and respond with targeted messages that help victims and report exploiters.This project is having a huge impact – since its inception, 4000 Twitter posts have been reported, 1050 posts removed and 70 exploiters have been identified. Their work to prevent child sex trafficking continues.<\/p>\n

We look forward to seeing what the future holds for DNA in years to come!<\/p>\n","protected":false},"featured_media":3175,"template":"","news_category":[17],"class_list":["post-3174","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"\nDNA Wins Small Agency of the Year, US Northwest, Gold Award - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/dna-wins-small-agency-of-the-year-us-northwest-gold-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DNA Wins Small Agency of the Year, US Northwest, Gold Award - ICOM\" \/>\n<meta property=\"og:description\" content=\"Despite the chaos and disruption of 2020, ICOM member agency\u00a0DNA\u00a0has managed to come out on top form, and has done so while fulfilling its promise not to undergo layoffs, furloughs, or pay cuts. It also honored it\u2019s diversity commitments: 100% of all new recruits last year were BIPOC, women and\/or those who identify as LGBTQ. 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