{"id":3156,"date":"2020-11-23T00:00:00","date_gmt":"2020-11-23T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/mosca-publicidade-wins-apel-christmas-campaign\/"},"modified":"2025-03-04T12:43:21","modified_gmt":"2025-03-04T12:43:21","slug":"mosca-publicidade-wins-apel-christmas-campaign","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/mosca-publicidade-wins-apel-christmas-campaign\/","title":{"rendered":"Mosca Publicidade Wins APEL Christmas Campaign"},"content":{"rendered":"\n<p>Following a market consultation process, Portuguese ICOM member Mosca Publicidade was chosen to work on the creativity of the Christmas campaign of the Portuguese Association of Editors and Booksellers (APEL).<\/p>\n\n\n\n<p>The objective is to promote the purchase of books this Christmas, with a concept based on the \u201cfact that in a bookstore it is possible to buy gifts for everyone, thus avoiding that people have to walk from store to store, which in addition to being practical, also helps promote public health.\u201d The campaign is present on television, radio and digital.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"APEL FINAL WEB H264\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yTYxUFsZMGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":3157,"template":"","news_category":[17],"class_list":["post-3156","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mosca Publicidade Wins APEL Christmas Campaign - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/mosca-publicidade-wins-apel-christmas-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mosca Publicidade Wins APEL Christmas Campaign - ICOM\" \/>\n<meta property=\"og:description\" content=\"Following a market consultation process, Portuguese ICOM member Mosca Publicidade was chosen to work on the creativity of the Christmas campaign of the Portuguese Association of Editors and Booksellers (APEL). The objective is to promote the purchase of books this Christmas, with a concept based on the \u201cfact that in a bookstore it is possible [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/mosca-publicidade-wins-apel-christmas-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T12:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/screen-shot-2021-02-24-at-4.09.39-pm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"996\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/\",\"name\":\"Mosca Publicidade Wins APEL Christmas Campaign - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/screen-shot-2021-02-24-at-4.09.39-pm.png\",\"datePublished\":\"2020-11-23T00:00:00+00:00\",\"dateModified\":\"2025-03-04T12:43:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/screen-shot-2021-02-24-at-4.09.39-pm.png\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/screen-shot-2021-02-24-at-4.09.39-pm.png\",\"width\":1920,\"height\":996},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/mosca-publicidade-wins-apel-christmas-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mosca Publicidade Wins APEL Christmas Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mosca Publicidade Wins APEL Christmas Campaign - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/news-press\/mosca-publicidade-wins-apel-christmas-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Mosca Publicidade Wins APEL Christmas Campaign - ICOM","og_description":"Following a market consultation process, Portuguese ICOM member Mosca Publicidade was chosen to work on the creativity of the Christmas campaign of the Portuguese Association of Editors and Booksellers (APEL). 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