{"id":3060,"date":"2017-09-25T00:00:00","date_gmt":"2017-09-25T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/"},"modified":"2025-03-04T14:09:38","modified_gmt":"2025-03-04T14:09:38","slug":"eje-publicitaria-wins-new-client-kodak-argentina","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/","title":{"rendered":"Eje Publicitaria wins new client Kodak Argentina"},"content":{"rendered":"<p>After a creative pitch, Buenos Aires-based agency\u00a0<a href=\"http:\/\/www.ejepublicitaria.com.ar\/\" target=\"_blank\" rel=\"noopener\">Eje Publicitaria<\/a>\u00a0was selected by Kodak Alaris Argentina to carry out its new communication strategy. Eje has already begun working with the Argentine Kodak marketing team on the new visual and conceptual identity, through creativity and production for ATL and BTL tactics.<\/p>\n<p>The communication strategy seeks to better position the brand\u00a0through the repositioning of printed photos, focusing both on the rational and emotional values of what a printed photo means. This message will be reproduced in all communication channels: in-store, POS, sales promotions, incentives and media.<\/p>\n<p>Kodak Alaris is currently the world leader in the photographic paper market, both in sensitive or \u201cwet\u201d printing paper, and thermal printing paper.<\/p>\n","protected":false},"featured_media":3061,"template":"","news_category":[17],"class_list":["post-3060","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eje Publicitaria wins new client Kodak Argentina - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eje Publicitaria wins new client Kodak Argentina - ICOM\" \/>\n<meta property=\"og:description\" content=\"After a creative pitch, Buenos Aires-based agency\u00a0Eje Publicitaria\u00a0was selected by Kodak Alaris Argentina to carry out its new communication strategy. Eje has already begun working with the Argentine Kodak marketing team on the new visual and conceptual identity, through creativity and production for ATL and BTL tactics. The communication strategy seeks to better position the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T14:09:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/ejekodak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/\",\"url\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/\",\"name\":\"Eje Publicitaria wins new client Kodak Argentina - ICOM\",\"isPartOf\":{\"@id\":\"https:\/\/icomagencies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/ejekodak.jpg\",\"datePublished\":\"2017-09-25T00:00:00+00:00\",\"dateModified\":\"2025-03-04T14:09:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/#primaryimage\",\"url\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/ejekodak.jpg\",\"contentUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/ejekodak.jpg\",\"width\":1920,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/icomagencies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eje Publicitaria wins new client Kodak Argentina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/icomagencies.com\/#website\",\"url\":\"https:\/\/icomagencies.com\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/icomagencies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eje Publicitaria wins new client Kodak Argentina - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/news-press\/eje-publicitaria-wins-new-client-kodak-argentina\/","og_locale":"en_US","og_type":"article","og_title":"Eje Publicitaria wins new client Kodak Argentina - ICOM","og_description":"After a creative pitch, Buenos Aires-based agency\u00a0Eje Publicitaria\u00a0was selected by Kodak Alaris Argentina to carry out its new communication strategy. 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