{"id":3058,"date":"2017-09-07T00:00:00","date_gmt":"2017-09-07T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber\/"},"modified":"2025-03-04T14:10:45","modified_gmt":"2025-03-04T14:10:45","slug":"kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber\/","title":{"rendered":"K&#038;L Tokyo executes digital campaign for Bazooka Candy with Japan\u2019s most popular YouTuber"},"content":{"rendered":"<p>Tokyo advertising agency\u00a0K&amp;L Inc.\u00a0recently launched a successful YouTube video campaign for Bazooka Candy Brands, a leading American candy brand, contributing to a large-scale increase in brand awareness and sales expansion in the Japanese consumer market.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wYnTbz1cF3g?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>About the campaign<\/strong><br \/>\nUnder the concept of &#8220;edible entertainment&#8221;, K&amp;L Inc. aimed to promote brand experience and trigger dissemination among their target audience of children by employing Japan\u2019s most popular YouTube\u00a0star, &#8220;HIKAKIN&#8221;, to promote the Sliderz PushPop, the client\u2019s main product for the Japanese market. The video appealed that Bazooka Candy&#8217;s\u00a0products are not only delicious, but also entertaining.<\/p>\n<p>Since the video launched, it has achieved 3.7 million views in three months. K&amp;L Inc.\u00a0also employed 10 other popular YouTube stars to promote their client&#8217;s other products, resulting in more than 6 million views. This YouTuber campaign not only realized a huge impact on consumer awareness, but also contributed to product sales expansion 1.6 times higher than expected in just one month.<\/p>\n<p>For further information,\u00a0contact Terry Matsuoka at\u00a0<a href=\"mailto:tmatsuoka@klt.co.jp\">tmatsuoka@klt.co.jp<\/a>.<\/p>\n<p><strong>Credits<\/strong><br \/>\nClient: Bazooka Candy Brands International<br \/>\nProject name: BCBI Summer YouTube Campaign 2017<br \/>\nProduct: Sliderz PushPop<br \/>\nLaunch Date: May 26, 2017<br \/>\nRegion: Japan<br \/>\nLeading Agency: K&amp;L Inc.<br \/>\nProduction Company: UUUM CO.,LTD<br \/>\nVideo Starring and Produced by: HIKAKIN<\/p>\n<p><strong>About K&amp;L\u00a0Inc.<\/strong><br \/>\nEstablished in 1963, we have many years of experience helping our clients bridge the gap between their brand strategies and consumer insights.<\/p>\n<p>Our solutions are born from two defining strengths: unique ideas and an open, eclectic frame of mind. Backed by our long history in advertising and fortified by a strong and diverse array of collaborators and strategic partners, we deliver creative works as well as through-the-line solutions that rank far above the global-standard.<\/p>\n<p>With seamless communication among local specialists in relevant fields, we provide high-quality creative output that meets even the<br \/>\nmost demanding client requirements.<\/p>\n","protected":false},"featured_media":3059,"template":"","news_category":[17],"class_list":["post-3058","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K&amp;L Tokyo executes digital campaign for Bazooka Candy with Japan\u2019s most popular YouTuber - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K&amp;L Tokyo executes digital campaign for Bazooka Candy with Japan\u2019s most popular YouTuber - ICOM\" \/>\n<meta property=\"og:description\" content=\"Tokyo advertising agency\u00a0K&amp;L Inc.\u00a0recently launched a successful YouTube video campaign for Bazooka Candy Brands, a leading American candy brand, contributing to a large-scale increase in brand awareness and sales expansion in the Japanese consumer market. About the campaign Under the concept of &#8220;edible entertainment&#8221;, K&amp;L Inc. aimed to promote brand experience and trigger dissemination among [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T14:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/screen-shot-2017-09-07-at-4.11.49-pm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1031\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/kl-tokyo-executes-digital-campaign-for-bazooka-candy-with-japans-most-popular-youtuber\\\/\",\"name\":\"K&L Tokyo executes digital campaign for Bazooka Candy with Japan\u2019s most popular YouTuber - 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