{"id":3050,"date":"2017-05-15T00:00:00","date_gmt":"2017-05-15T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/kl-creative-produces-new-online-video-for-pigeon\/"},"modified":"2025-08-14T16:06:53","modified_gmt":"2025-08-14T21:06:53","slug":"kl-creative-produces-new-online-video-for-pigeon","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/kl-creative-produces-new-online-video-for-pigeon\/","title":{"rendered":"K&#038;L Creative Produces New Online Video for Pigeon"},"content":{"rendered":"<p>Tokyo creative agency, K&amp;L Creative Asia, produced a new online brand video &#8220;Mums\u2019 Dearest&#8221; for Pigeon, Japan&#8217;s leading mother and baby care brand. The online video went live on the brand&#8217;s Facebook and YouTube channel on Friday, 12\u00a0May\u00a02017, for the ASEAN countries.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iZaEpe6RcPo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><b>About the video<\/b><br \/>\nCreative director\u00a0Itsuki Sakata said, \u201cIt was quite challenging to capture many expressions of the children as well as the variety of interactions with the parents during the two-day-long film shoot.\u201d He chose Warren Klass as the director\u00a0because he has a talent in capturing children. Although there was a script at the time of the shoot, the actors performed almost freely during the shoot. In order to capture the most natural, realistic footage of the family, the team waited patiently for \u201cthe magic moments to happen.\u201d<\/p>\n<p><b>Credits<\/b><br \/>\nClient: Pigeon<br \/>\nProject Name: Pigeon Brand Movie \u201cMums\u2019 Dearest\u201d<br \/>\nLaunch Date: Friday 12th May, 2017<br \/>\nRegion: ASEAN countries (Possibly to be used for Global)<br \/>\nLeading Agency: K&amp;L Creative Asia<br \/>\nCreative Director: Itsuki Sakata<br \/>\nCopy Writers: James Hadfield, Ian Martin<br \/>\nProducer: Itsuki Sakata<br \/>\nAccount Director: Kyongna Pak<br \/>\nProduction Company: The Prosecution Film Company<br \/>\nDirector: Warren Klass<br \/>\nExecutive Producer: Aundrea Bligh<br \/>\nProducer: Caroline Frances<br \/>\nDirector of Photography: Alan Yap<br \/>\nPost Production Company: KRAFTW5RKZ<br \/>\nEditor: Tammy Quah<br \/>\nPost Executive Producer: Bernard Tay<\/p>\n<p><b>About K&amp;L Creative Asia<\/b><br \/>\nK&amp;L Creative Asia was founded in Singapore in February 2016 as the newest addition to the Tokyo-based advertising agency, K&amp;L\u2019s global network. K&amp;L Creative Asia has been producing works for Nikon, Pigeon and more.<\/p>\n<p>For more information, contact\u00a0<a href=\"mailto:kpak@klca.co\">Kyongna Pak<\/a>\u00a0at kpak@klca.co.<\/p>\n","protected":false},"featured_media":3051,"template":"","news_category":[17],"class_list":["post-3050","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K&amp;L Creative Produces New Online Video for Pigeon - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/kl-creative-produces-new-online-video-for-pigeon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K&amp;L Creative Produces New Online Video for Pigeon - ICOM\" \/>\n<meta property=\"og:description\" content=\"Tokyo creative agency, K&amp;L Creative Asia, produced a new online brand video &#8220;Mums\u2019 Dearest&#8221; for Pigeon, Japan&#8217;s leading mother and baby care brand. 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