{"id":5349,"date":"2026-01-27T08:59:56","date_gmt":"2026-01-27T13:59:56","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=casestudy&#038;p=5349"},"modified":"2026-01-27T09:08:28","modified_gmt":"2026-01-27T14:08:28","slug":"conversa-efk-when-effectiveness-speaks","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/conversa-efk-when-effectiveness-speaks\/","title":{"rendered":"When Effectiveness Speaks &#8211; Conversa efk"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        When Effectiveness Speaks &#8211; Conversa efk                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; top: 37.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/darwin-verne\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Darwin &amp; Verne                                        <span>Madrid, Spain<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/web-design-development-case-studies\"><button class=\"custom-button\">Web Design \/ Development<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        <strong><strong>Conversa efk is the new conversational platform developed for\u00a0Premios Eficacia\u00a0by\u00a0Phileas, the artificial intelligence unit of\u00a0Darwin &amp; Verne. For the first time in the award\u2019s 28-year history, the platform opens up its vast knowledge archive \u2014 transforming decades of effectiveness cases into an accessible, living source of inspiration for the industry.<\/strong><\/strong><\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Client and Sector<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Premios Eficacia, organized by the&nbsp;Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea)&nbsp;and&nbsp;SCOPEN, is Spain\u2019s most prestigious recognition for effectiveness in commercial communication. The initiative targets the marketing, advertising, and communication community, both agencies and brands.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Challenge<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Over nearly three decades, Premios Eficacia accumulated thousands of campaigns, strategies, and insights \u2014 scattered across physical books, videos, and digital documents. The challenge was to go far beyond a traditional database or search tool: to&nbsp;transform this wealth of information into actionable knowledge&nbsp;and make it accessible in an intuitive, conversational way for professionals across the industry.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Approach<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">At&nbsp;Phileas, Darwin &amp; Verne\u2019s AI unit, the goal was clear: to build a natural language platform that delivers knowledge, not just data.<br><br>To achieve this, the team developed a&nbsp;Retrieval-Augmented Generation (RAG)&nbsp;system hosted securely on&nbsp;Microsoft Azure, feeding GPT exclusively with content from the Premios Eficacia archive. This ensures both accuracy and data protection, with no reliance on open sources.<br><br>More than&nbsp;12,000 files&nbsp;were processed and standardized, including all winning cases since 1997 and finalists since 2006, alongside audiovisual materials, press releases, and institutional documentation. The process required addressing challenges such as agency name changes, evolving award categories, and heterogeneous formats. A custom viewer was also designed to allow users to explore images and videos within the chat interface, request summaries, and download campaign materials seamlessly.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Execution<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Conversa efk offers a multilingual, conversational experience \u2014 enabling users to query the archive in any language, even though the original content is in Spanish. Its functionalities include:<br><br><strong>Living archive:&nbsp;<\/strong><br>Search and access campaigns, visuals, and videos from winners and finalists since 2006.<br><br><strong>Trends and insights:&nbsp;<\/strong><br>Explore creative patterns, strategic evolutions, and sector-specific lessons.<br><br><strong>Guide for participants:&nbsp;<\/strong><br>Understand rules, evaluation criteria, and get practical tips for writing a winning case.<br><br><strong>Institutional content:&nbsp;<\/strong><br>Learn about the aea, SCOPEN, the Jury Club, and the history of the awards.<br><br>The platform doesn\u2019t just respond \u2014 it&nbsp;converses, interprets, connects data, and extracts insights&nbsp;that inspire new creative and strategic thinking.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Results<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">The launch of&nbsp;Conversa efk&nbsp;under the claim&nbsp;\u201cWhen effectiveness speaks\u201d&nbsp;positioned Premios Eficacia as a forward-looking institution that bridges its historical legacy with the future of AI-driven knowledge sharing.<br><br>To introduce the platform, Darwin &amp; Verne produced a series of short, humorous videos \u2014 created entirely with artificial intelligence \u2014 featuring the six finalists of the individual Premios Eficacia awards in 2025, inviting them to \u201cspeak.\u201d<br><br>The result: a pioneering tool that brings to life nearly three decades of effectiveness, giving professionals direct conversational access to the collective intelligence of Spanish advertising.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Takeaways<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Conversa efk demonstrates how artificial intelligence can&nbsp;preserve, structure, and democratize industry knowledge&nbsp;in meaningful ways. It transforms static archives into dynamic learning ecosystems \u2014 turning effectiveness into an ongoing conversation that continues to inspire new generations of advertisers and creators.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69f27852704cc-5428\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row odd-element-mob-media odd-media-lib\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69f27852704cc-5428').style.display='block'; currentSlide(1, 'galleryModal-gallery-69f27852704cc-5428')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/2082146758-c389eee20e1c1b748d3dcdb0dda1774433a8bb923fc51aa15cc1ae2056a8ce9d-d_1200x800?region=us\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\"\r\n                                     alt=\"play-button\"\r\n                                     class=\"play-button-yt\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69f27852704cc-5428\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69f27852704cc-5428').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <iframe src=\"https:\/\/player.vimeo.com\/video\/1136455325?h=f5a8cff8ca\"\r\n                                    frameborder=\"0\"\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\r\n                                    allowfullscreen\r\n                                    title=\"Modal video 1\"><\/iframe>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69f27852704cc-5428'); plusSlides(-1, 'galleryModal-gallery-69f27852704cc-5428')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69f27852704cc-5428'); plusSlides(1, 'galleryModal-gallery-69f27852704cc-5428')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    ","protected":false},"featured_media":5350,"template":"","agency_industry":[181],"agency_capability":[208,202,204],"class_list":["post-5349","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-business-professional-services","agency_capability-creative","agency_capability-digital-marketing","agency_capability-web-design-development"],"acf":{"agency":[767],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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