{"id":5347,"date":"2026-01-27T08:54:26","date_gmt":"2026-01-27T13:54:26","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=casestudy&#038;p=5347"},"modified":"2026-01-27T09:07:41","modified_gmt":"2026-01-27T14:07:41","slug":"sanitas-the-most-important-thing-is-to-live-life-to-the-fullest","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/","title":{"rendered":"The Most Important Thing Is to Live Life to the Fullest &#8211; Sanitas"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        The Most Important Thing Is to Live Life to the Fullest &#8211; Sanitas                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; top: 37.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/darwin-verne\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Darwin &amp; Verne                                        <span>Madrid, Spain<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/activation-event-experiential-marketing-case-studies\"><button class=\"custom-button\">Activation \/ Event \/ Experiential Marketing<\/button><\/a><a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        <strong>Sanitas once again entrusted\u00a0Darwin &amp; Verne\u00a0with the creation of its year-end acquisition campaign. The result,\u00a0\u201cThe most important thing is to live life to the fullest,\u201d\u00a0is an emotionally driven campaign that celebrates the true value of health: the ability to enjoy life\u2019s most meaningful moments.<\/strong><\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Client and Sector<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Sanitas&nbsp;is a leading healthcare company in Spain, recognized for its innovation and commitment to well-being. With&nbsp;Blua from Sanitas, its digital ecosystem of medical and wellness services, the brand continues to redefine how technology can improve people\u2019s lives through accessible, personalized healthcare.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Challenge<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">In a competitive and emotionally saturated communication period \u2014 the end of the year \u2014 Sanitas sought to&nbsp;strengthen its position as a trusted health partner&nbsp;while driving new customer acquisition. The challenge was to move beyond functional health messages and connect with audiences on a deeper emotional level, reinforcing the relevance of Blua from Sanitas as a companion for everyday life.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Approach<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">The creative idea was born from a universal human truth:&nbsp;health matters because it allows us to live what truly matters. Building on this insight, Darwin &amp; Verne crafted a warm, emotional concept centered on genuine human connections \u2014 time with loved ones, affection, and shared experiences \u2014 as the real measure of well-being.<br><br>The campaign seamlessly integrated&nbsp;Blua from Sanitas&nbsp;services as natural enablers of those moments, showing how digital innovation supports life, rather than competing with it. The message emphasized the brand\u2019s human and technological sides equally, creating a narrative that feels both close and contemporary.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Execution<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">The central piece of the campaign is a film produced by&nbsp;Smile&nbsp;and directed by&nbsp;XoXo, a female director duo whose artistic vision brought rhythm, sensitivity, and authenticity to the story. Elegant cinematography and a minimalist soundtrack combined to create an atmosphere that feels real and emotionally resonant, allowing the audience to identify with the moments portrayed.<br><br>The visual style reflected&nbsp;simplicity and closeness, reinforcing Sanitas\u2019 values and ensuring the campaign stood out during one of the most cluttered advertising periods of the year.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Results<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">The campaign successfully reinforced Sanitas\u2019 brand positioning as a company that&nbsp;goes beyond healthcare to promote a full and meaningful life. Its emotional tone and authentic storytelling resonated with audiences, generating strong engagement across digital and social platforms, and contributing to new policy acquisitions during the campaign period.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Takeaways<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">\u201cThe most important thing is to live life to the fullest\u201d proves that healthcare communication can be&nbsp;emotional, human, and aspirational&nbsp;without losing its credibility. By connecting innovation with empathy, Sanitas and Darwin &amp; Verne turned a product-driven brief into a heartfelt message that celebrates life itself \u2014 the ultimate expression of health.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69d29ab125737-1128\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row odd-element-mob-media odd-media-lib\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69d29ab125737-1128').style.display='block'; currentSlide(1, 'galleryModal-gallery-69d29ab125737-1128')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/2082146758-c389eee20e1c1b748d3dcdb0dda1774433a8bb923fc51aa15cc1ae2056a8ce9d-d_1200x800?region=us\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\"\r\n                                     alt=\"play-button\"\r\n                                     class=\"play-button-yt\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69d29ab125737-1128\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69d29ab125737-1128').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <iframe src=\"https:\/\/player.vimeo.com\/video\/1136455325?h=f5a8cff8ca\"\r\n                                    frameborder=\"0\"\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\r\n                                    allowfullscreen\r\n                                    title=\"Modal video 1\"><\/iframe>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69d29ab125737-1128'); plusSlides(-1, 'galleryModal-gallery-69d29ab125737-1128')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69d29ab125737-1128'); plusSlides(1, 'galleryModal-gallery-69d29ab125737-1128')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    ","protected":false},"featured_media":5348,"template":"","agency_industry":[187],"agency_capability":[215,214,208,202],"class_list":["post-5347","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-healthcare","agency_capability-activation-event-experiential-marketing","agency_capability-content","agency_capability-creative","agency_capability-digital-marketing"],"acf":{"agency":[767],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Important Thing Is to Live Life to the Fullest - Sanitas - ICOM<\/title>\n<meta name=\"description\" content=\"Lewis, our member agency from Nashville, Tennessee, set out to top their own record with the 2025 World Bourbon Toast\u2122.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Important Thing Is to Live Life to the Fullest - Sanitas - ICOM\" \/>\n<meta property=\"og:description\" content=\"Lewis, our member agency from Nashville, Tennessee, set out to top their own record with the 2025 World Bourbon Toast\u2122.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T14:07:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1049\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/\",\"url\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/\",\"name\":\"The Most Important Thing Is to Live Life to the Fullest - Sanitas - ICOM\",\"isPartOf\":{\"@id\":\"https:\/\/icomagencies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg\",\"datePublished\":\"2026-01-27T13:54:26+00:00\",\"dateModified\":\"2026-01-27T14:07:41+00:00\",\"description\":\"Lewis, our member agency from Nashville, Tennessee, set out to top their own record with the 2025 World Bourbon Toast\u2122.\",\"breadcrumb\":{\"@id\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#primaryimage\",\"url\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg\",\"contentUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg\",\"width\":1920,\"height\":1049,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/icomagencies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Most Important Thing Is to Live Life to the Fullest &#8211; Sanitas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/icomagencies.com\/#website\",\"url\":\"https:\/\/icomagencies.com\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/icomagencies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Most Important Thing Is to Live Life to the Fullest - Sanitas - ICOM","description":"Lewis, our member agency from Nashville, Tennessee, set out to top their own record with the 2025 World Bourbon Toast\u2122.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/","og_locale":"en_US","og_type":"article","og_title":"The Most Important Thing Is to Live Life to the Fullest - Sanitas - ICOM","og_description":"Lewis, our member agency from Nashville, Tennessee, set out to top their own record with the 2025 World Bourbon Toast\u2122.","og_url":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/","og_site_name":"ICOM","article_modified_time":"2026-01-27T14:07:41+00:00","og_image":[{"width":1920,"height":1049,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/","url":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/","name":"The Most Important Thing Is to Live Life to the Fullest - Sanitas - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg","datePublished":"2026-01-27T13:54:26+00:00","dateModified":"2026-01-27T14:07:41+00:00","description":"Lewis, our member agency from Nashville, Tennessee, set out to top their own record with the 2025 World Bourbon Toast\u2122.","breadcrumb":{"@id":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Sanitas.jpg","width":1920,"height":1049,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/work\/sanitas-the-most-important-thing-is-to-live-life-to-the-fullest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"The Most Important Thing Is to Live Life to the Fullest &#8211; Sanitas"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy\/5347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/casestudy"}],"acf:post":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency\/767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/5348"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=5347"}],"wp:term":[{"taxonomy":"agency_industry","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_industry?post=5347"},{"taxonomy":"agency_capability","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_capability?post=5347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}