{"id":5341,"date":"2026-01-27T08:48:45","date_gmt":"2026-01-27T13:48:45","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=casestudy&#038;p=5341"},"modified":"2026-01-27T09:06:30","modified_gmt":"2026-01-27T14:06:30","slug":"duplicates-factorial","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/duplicates-factorial\/","title":{"rendered":"Duplicates &#8211; Factorial"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        Duplicates &#8211; Factorial                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; top: 37.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/darwin-verne\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Darwin &amp; Verne                                        <span>Madrid, Spain<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/activation-event-experiential-marketing-case-studies\"><button class=\"custom-button\">Activation \/ Event \/ Experiential Marketing<\/button><\/a><a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/video-production-case-studies\"><button class=\"custom-button\">Video Production<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        Factorial, Europe\u2019s leading business management software, launched\u00a0Factorial One, an AI-powered agent designed to support managers, HR, and finance teams in their daily workflows. To introduce this innovation, we created\u00a0\u201cDuplicates,\u201d\u00a0an international campaign deployed across five markets. The creative concept uses a simple yet striking human metaphor to demonstrate how AI can multiply a leader\u2019s impact\u2014without doubling their effort.<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Client and Sector<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Factorial operates in the&nbsp;HR Tech and business management software&nbsp;sector, serving companies looking to streamline internal processes and improve organizational efficiency. With the launch of Factorial One, the brand expands its positioning from a software provider to an intelligent business partner.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Challenge<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Factorial needed a launch campaign that would:<br><br>Clearly communicate the practical, everyday value of Factorial One.<br><br>Avoid the common clich\u00e9s surrounding AI and automation.<br><br>Position AI not as a replacement for leaders, but as a force that empowers them to focus on what truly matters \u2014 people, strategy, and growth.<br><br>The challenge required a creative idea that felt&nbsp;human, relatable, and visually distinctive, while still conveying technological innovation.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Approach<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">We centered the campaign on a universal insight: when workloads escalate, it feels like you would need to clone yourself to keep up. From this idea emerged&nbsp;\u201cDuplicates,\u201d&nbsp;a metaphor that personifies the experience of working with Factorial One.<br><br>The \u201cduplicates\u201d in the campaign are not actual clones, but symbolic representations of the AI agent \u2014 working smoothly in parallel with the user, taking on administrative and repetitive tasks so leaders can regain time and clarity.<br><br><strong>The strategy focused on:<\/strong><br>Human-first storytelling, emphasizing empowerment rather than replacement.<br>Visual simplicity with emotional impact, allowing the metaphor to communicate instantly.<br>A tone that blends&nbsp;humor and realism, making the technology approachable across diverse audiences.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Execution<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">The campaign was produced in&nbsp;six languages&nbsp;(English, Spanish, French, Portuguese, Italian, and German) and adapted for key international markets.<br><br><strong>We developed:<\/strong><br><br>Three 40\u201d hero spots&nbsp;(with 15\u201d cutdowns), each tailored to a specific professional role:<br>&#8211; HR Manager<br>&#8211; Finance Lead<br>&#8211; Business Director<br><br>A&nbsp;teaser film&nbsp;released ahead of the launch to build anticipation.<br><br>A suite of digital adaptations for social platforms and online placements.<br><br>Across all pieces, the narrative showed professionals navigating their day with multiple \u201cduplicates\u201d helping them tackle tasks in parallel \u2014 a clear, engaging demonstration of how Factorial One integrates into real workflows.<br><br>The visual language was grounded in&nbsp;everyday office scenarios, while the direction leaned on light humor and relatability. This balance reinforced the message:&nbsp;AI isn\u2019t here to replace you \u2014 it\u2019s here to enhance what you do best.<br><br>The global English version served as the campaign\u2019s lead asset, ensuring consistency for the worldwide rollout.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Results<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Although results are still emerging, the campaign has already:<br><br>Strengthened Factorial\u2019s positioning as a&nbsp;human-centric AI innovator.<br><br>Provided a distinctive, ownable creative concept for the brand\u2019s international presence.<br><br>Facilitated seamless deployment across multiple languages and regions.<br><br>If you have specific performance metrics (views, engagement, CTR, leads\u2026), I can integrate them to strengthen this section.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Takeaways<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">\u201cDuplicates\u201d marks an evolution in Factorial\u2019s communication, shifting the narrative from overwhelmed managers to empowered leaders. The campaign demonstrates that AI\u2019s true value lies not in replacing human capabilities, but in&nbsp;multiplying them.<br><br>Through a clear strategic insight and a powerful visual metaphor, this project establishes a blueprint for how technology brands can speak about AI in a more human, relatable, and emotionally resonant way.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69ef5fae7d2d5-8037\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row odd-element-mob-media odd-media-lib\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ef5fae7d2d5-8037').style.display='block'; currentSlide(1, 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