{"id":5293,"date":"2025-12-04T05:14:05","date_gmt":"2025-12-04T10:14:05","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=casestudy&#038;p=5293"},"modified":"2025-12-18T08:26:23","modified_gmt":"2025-12-18T13:26:23","slug":"kentucky-bourbon-trail-brand","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/kentucky-bourbon-trail-brand\/","title":{"rendered":"Kentucky Bourbon Trail Brand"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        The World&#8217;s Biggest Toast Just Got Bigger: Lewis Connects Six Continents for Kentucky Bourbon Trail\u00ae                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 21.13%; top: 31.25%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/lewis\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Lewis                                        <span>Nashville, TN, United States of America<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/activation-event-experiential-marketing-case-studies\"><button class=\"custom-button\">Activation \/ Event \/ Experiential Marketing<\/button><\/a><a href=\"\/work\/advertising-case-studies\"><button class=\"custom-button\">Advertising<\/button><\/a><a href=\"\/work\/branding-case-studies\"><button class=\"custom-button\">Branding<\/button><\/a><a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/media-buying-planning-placement-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Media Buying \/ Planning \/ Placement<\/button><\/a><a href=\"\/work\/social-media-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Social Media<\/button><\/a><a href=\"\/work\/video-production-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Video Production<\/button><\/a><a href=\"\/work\/web-design-development-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Web Design \/ Development<\/button><\/a><button class=\"custom-button show-more\">&#8230;<\/button>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        When <a href=\"https:\/\/www.lewiscommunications.com\/\">Lewis<\/a>, our member agency from Nashville, Tennessee, set out to top their own record with the <a href=\"https:\/\/www.lewiscommunications.com\/case-study\/world-bourbon-toast\">2025 World Bourbon Toast\u2122<\/a>\u2014created in partnership with the Kentucky Distillers&#8217; Association for the Kentucky Bourbon Trail\u00ae\u2014they knew the secret ingredient wasn&#8217;t just great bourbon. It was global connection. Broadcasting live from the Bourbon &amp; Beyond festival in Louisville, the team orchestrated a day-long celebration that brought together distillers, musicians, and even Kentucky Governor Andy Beshear for what became a truly international moment.<br><br>Here&#8217;s where it gets even more interesting. ICOM partners from around the world jumped in to spread the word across social media, extending the toast&#8217;s reach far beyond festival grounds. The campaign landed in 49 countries across six continents, generating 57.5 million impressions\u2014a 187% increase from the previous year.<br><br>&#8220;There\u2019s something powerful about watching a single moment connect people around the world\u2014and our ICOM partners helped make that possible with the World Bourbon Toast\u2122. Our ICOM partners&#8217; support amplified the celebration far beyond Kentucky. We\u2019re thankful for this partnership and constantly inspired by what our network can accomplish when we come together.\u201d Katie Peninger, VP Account Services and Business Development\u00a0<br><br>This campaign is a brilliant example of what&#8217;s possible when local expertise meets global muscle. Lewis brought the creative vision and on-the-ground hustle; the network brought the worldwide megaphone. One toast, thousands of glasses raised, and a whole lot of proof that collaboration travels well.<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n<div class=\"work-video-wrap\" data-url=\"https:\/\/vimeo.com\/1143378685\/be7d113238?share=copy&#038;fl=sv&#038;fe=ci\" onclick=\"openEmbedVideo(this)\">\r\n                    <div id=\"video-container\" style=\"position: relative; width: 100%; height: 100%; cursor: pointer;display:flex\">\r\n                        <img decoding=\"async\" id=\"video-thumbnail\" \r\n                            src=\"https:\/\/i.vimeocdn.com\/video\/2091548212-b9e0a391e05b1c1f25da53f69f66b9dd6fd05ffc3dfba071267ec44bfb7f8025-d_1200x800?region=us\" \r\n                            alt=\"Video Thumbnail\" \r\n                            style=\"width: 100%; height: 100%; object-fit: cover;\">\r\n                        <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\" alt=\"play-button\" class=\"play-button-yt\" \/>\r\n                    <\/div>\r\n                <\/div>","protected":false},"featured_media":5319,"template":"","agency_industry":[176,178,180,181,182,183,184,186,187,188,189,190,191,194,195,196,197,199],"agency_capability":[215,205,206,214,208,202,212,207,213,204],"class_list":["post-5293","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-adult-beverages","agency_industry-arts-education","agency_industry-banking-and-financial-services","agency_industry-business-professional-services","agency_industry-consumer-packaged-goods","agency_industry-consumer-services","agency_industry-energy-utilities","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-insurance","agency_industry-manufacturing-industrial-goods-services","agency_industry-media","agency_industry-nonprofits-government","agency_industry-real-estate-construction","agency_industry-retail","agency_industry-technology","agency_industry-telecommunications","agency_industry-travel-transportation-tourism-hospitality","agency_capability-activation-event-experiential-marketing","agency_capability-advertising","agency_capability-branding","agency_capability-content","agency_capability-creative","agency_capability-digital-marketing","agency_capability-media-buying-planning-placement","agency_capability-social-media","agency_capability-video-production","agency_capability-web-design-development"],"acf":{"agency":[778],"icom_collaboration":["1"],"logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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