{"id":5177,"date":"2025-10-17T10:28:50","date_gmt":"2025-10-17T15:28:50","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=casestudy&#038;p=5177"},"modified":"2025-10-17T10:28:51","modified_gmt":"2025-10-17T15:28:51","slug":"the-catalyst-for-growth-switch-x-kalon","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/","title":{"rendered":"The catalyst for growth: Switch x Kalon"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        the catalyst for growth: switch x kalon                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; top: 37.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/switch\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Switch                                        <span>Central Business District, Malta<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/advertising-case-studies\"><button class=\"custom-button\">Advertising<\/button><\/a><a href=\"\/work\/branding-case-studies\"><button class=\"custom-button\">Branding<\/button><\/a><a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/social-media-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Social Media<\/button><\/a><button class=\"custom-button show-more\">&#8230;<\/button>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        <strong>Switch worked with Kalon, a consultancy firm, to break through a growth plateau by uncovering a more cohesive brand identity and communications framework. The collaboration combined deep discovery and strategic branding with fractional marketing support to enable sustainable expansion.<\/strong><\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Client and Sector<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\"><strong>Kalon<\/strong> is a consultancy founded in 2013, known for helping businesses rethink operations and systems. Over time, they had built credibility and a team of ~23 but were facing challenges scaling beyond word-of-mouth leads.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Challenge<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Despite a strong service offering and clear internal values, Kalon struggled with stagnating growth. They lacked a unified positioning and communications approach that could translate their internal strengths outward. Their challenge: build a strategic marketing engine and brand clarity to support the next phase of growth.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Approach &amp; execution<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\"><strong>Discovery &amp; Assessment<br><\/strong>Switch initiated the engagement with a 20\u2011point audit to identify gaps in messaging, positioning, and internal alignment. That was followed by a two\u2011day in\u2011person discovery session (in the U.S.), during which Switch and Kalon co\u2011created foundational insights and allowed for deeper alignment.<br><br><strong>Brand Foundation &amp; Catalyst Engagement<br><\/strong>Using the insights from discovery, Switch led Kalon through their Catalyst methodology, adapted into a focused two\u2011month track to prioritize the most critical issues. Together, they formalized Kalon\u2019s purpose, values, personality, tone, and clarified their target audiences.<br><br><strong>Integration &amp; Execution<br><\/strong>Switch and Kalon created a seamless working collaboration \u2014 the Switch team supplemented Kalon\u2019s internal creative capacity, aligning systems so work continued smoothly even during absences. Internally, Kalon instituted forums and leadership alignment sessions; externally, they began messaging with more authenticity and consistency.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Results<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\"><strong>Quantitative &amp; Early Indicators<br><\/strong>Webinar registrations rose, reflecting more effective outreach.<br>Engagement metrics improved across content and promotional campaigns.<br><br>New promotional opportunities were identified, fueling pipeline growth.<br><br>Beyond early wins, a lasting outcome is a sustainable foundation for growth: a communication framework that informs business development, talent acquisition, PR, and internal messaging \u2014 all built on Kalon\u2019s clarified identity.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<div class=\"work-video-wrap\" data-url=\"https:\/\/www.youtube.com\/watch?v=Rw1LxOd0s18\" onclick=\"openEmbedVideo(this)\">\r\n                    <div id=\"video-container\" style=\"position: relative; width: 100%; height: 100%; cursor: pointer;display:flex\">\r\n                        <img decoding=\"async\" id=\"video-thumbnail\" \r\n                            src=\"https:\/\/img.youtube.com\/vi\/Rw1LxOd0s18\/maxresdefault.jpg\" \r\n                            alt=\"Video Thumbnail\" \r\n                            style=\"width: 100%; height: 100%; object-fit: cover;\">\r\n                        <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\" alt=\"play-button\" class=\"play-button-yt\" \/>\r\n                    <\/div>\r\n                <\/div>\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69d298b91a955-3795\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row\">\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69d298b91a955-3795\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69d298b91a955-3795').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69d298b91a955-3795'); plusSlides(-1, 'galleryModal-gallery-69d298b91a955-3795')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69d298b91a955-3795'); plusSlides(1, 'galleryModal-gallery-69d298b91a955-3795')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    ","protected":false},"featured_media":5179,"template":"","agency_industry":[181,196],"agency_capability":[205,206,214,208,202,207],"class_list":["post-5177","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-business-professional-services","agency_industry-technology","agency_capability-advertising","agency_capability-branding","agency_capability-content","agency_capability-creative","agency_capability-digital-marketing","agency_capability-social-media"],"acf":{"agency":[794],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The catalyst for growth: Switch x Kalon - ICOM<\/title>\n<meta name=\"description\" content=\"Switch provided fractional B2B marketing for Furnitubes, a UK urban furniture manufacturer\u2014delivering strategic leadership, multi-channel content, and measurable growth through its CATALYST approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The catalyst for growth: Switch x Kalon - ICOM\" \/>\n<meta property=\"og:description\" content=\"Switch provided fractional B2B marketing for Furnitubes, a UK urban furniture manufacturer\u2014delivering strategic leadership, multi-channel content, and measurable growth through its CATALYST approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T15:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1412\" \/>\n\t<meta property=\"og:image:height\" content=\"892\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/\",\"url\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/\",\"name\":\"The catalyst for growth: Switch x Kalon - ICOM\",\"isPartOf\":{\"@id\":\"https:\/\/icomagencies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png\",\"datePublished\":\"2025-10-17T15:28:50+00:00\",\"dateModified\":\"2025-10-17T15:28:51+00:00\",\"description\":\"Switch provided fractional B2B marketing for Furnitubes, a UK urban furniture manufacturer\u2014delivering strategic leadership, multi-channel content, and measurable growth through its CATALYST approach.\",\"breadcrumb\":{\"@id\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#primaryimage\",\"url\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png\",\"contentUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png\",\"width\":1412,\"height\":892},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/icomagencies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The catalyst for growth: Switch x Kalon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/icomagencies.com\/#website\",\"url\":\"https:\/\/icomagencies.com\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/icomagencies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The catalyst for growth: Switch x Kalon - ICOM","description":"Switch provided fractional B2B marketing for Furnitubes, a UK urban furniture manufacturer\u2014delivering strategic leadership, multi-channel content, and measurable growth through its CATALYST approach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/","og_locale":"en_US","og_type":"article","og_title":"The catalyst for growth: Switch x Kalon - ICOM","og_description":"Switch provided fractional B2B marketing for Furnitubes, a UK urban furniture manufacturer\u2014delivering strategic leadership, multi-channel content, and measurable growth through its CATALYST approach.","og_url":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/","og_site_name":"ICOM","article_modified_time":"2025-10-17T15:28:51+00:00","og_image":[{"width":1412,"height":892,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/","url":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/","name":"The catalyst for growth: Switch x Kalon - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png","datePublished":"2025-10-17T15:28:50+00:00","dateModified":"2025-10-17T15:28:51+00:00","description":"Switch provided fractional B2B marketing for Furnitubes, a UK urban furniture manufacturer\u2014delivering strategic leadership, multi-channel content, and measurable growth through its CATALYST approach.","breadcrumb":{"@id":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-at-17.14.34.png","width":1412,"height":892},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/work\/the-catalyst-for-growth-switch-x-kalon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"The catalyst for growth: Switch x Kalon"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy\/5177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/casestudy"}],"acf:post":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency\/794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/5179"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=5177"}],"wp:term":[{"taxonomy":"agency_industry","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_industry?post=5177"},{"taxonomy":"agency_capability","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_capability?post=5177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}