{"id":4712,"date":"2025-07-03T09:48:06","date_gmt":"2025-07-03T14:48:06","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=4712"},"modified":"2025-07-03T09:48:07","modified_gmt":"2025-07-03T14:48:07","slug":"everyone-knows-changing-malaria-treatment-the-t3-strategy","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/everyone-knows-changing-malaria-treatment-the-t3-strategy\/","title":{"rendered":"Everyone Knows: Changing Malaria Treatment, The T3 Strategy"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        Everyone Knows                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 46.83%; top: 49.06%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/pacific-solutions-services\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Pacific Solutions &amp; Services                                        <span>Accra, Ghana<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/activation-event-experiential-marketing-case-studies\"><button class=\"custom-button\">Activation \/ Event \/ Experiential Marketing<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        <strong>Changing Malaria Treatment, The T3 Strategy<\/strong><\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong><strong><strong><strong><strong><strong>Client Introduction<\/strong><br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">This campaign was executed in collaboration with key public health stakeholders in Ghana, under the broader national efforts to reduce the high burden of malaria. Pacific Solutions played a strategic role in crafting and implementing a behavior change communication campaign aimed at improving malaria treatment compliance and eliminating presumptive diagnosis. The campaign was rooted in the T3 strategy: Test, Treat, and Track, endorsed by the World Health Organization.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong><strong><strong><strong><strong><strong><strong>Brief<\/strong><br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Malaria continues to be a major public health issue in Ghana, particularly affecting children under five and pregnant women. A critical barrier in controlling the disease has been the widespread practice of presumptive diagnosis\u2014where individuals self-diagnose or are treated for malaria without prior testing, due to the similarity of malaria symptoms with other common illnesses.<br>The campaign, titled \u201cEveryone Knows,\u201d set out to address this behavior by promoting the message: \u201cTest first for malaria before treatment.\u201d<br>Target Audience:<br>&#8211; General public<br>&#8211; Children under five<br>&#8211; Pregnant women<br>&#8211; Caregivers and healthcare providers<br>The campaign has dual objectives of;<br>&#8211;\u00a0<strong>Business Objective<\/strong>: Drive behavior change among 80% of the general public toward testing for malaria before treatment.<br>&#8211;\u00a0<strong>Communication Objective<\/strong>: Raise awareness and educate the population on the T3 strategy\u2014emphasizing the importance of confirming malaria through testing before taking medication.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Strategy and Execution<\/strong><br><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">To effectively engage the audience and shift entrenched behaviors, the campaign adopted a storytelling and emotion-driven approach.<br><strong>Key components of the campaign strategy included:<\/strong><br>&#8211;\u00a0<strong>Emotional Storytelling<\/strong>: Television, radio, and community theatre were used to dramatize the consequences of presumptive diagnosis and the benefits of following the T3 approach. Real-life scenarios were re-enacted to emotionally connect with the audience and encourage rethinking.<br>&#8211;\u00a0<strong>Clear Messaging:<\/strong>\u00a0The single-minded proposition, \u201cTest First Before Treatment,\u201d was consistently communicated across all touchpoints\u2014from healthcare posters to community interactions.<br>&#8211;\u00a0<strong>Community Outreach:<\/strong>\u00a0Health workers and volunteers conducted face-to-face sessions in markets, clinics, and antenatal centers to reinforce the message and answer questions.<br>&#8211;\u00a0<strong>Multi-Channel Media Integration<\/strong>: TV and radio spots, supported by print collateral and digital amplification, ensured wide and repeated exposure to campaign messages.<br>By combining emotional resonance with educational content, the campaign broke the cycle of self-diagnosis and encouraged responsible health-seeking behavior.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>results<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">&#8211; 85% awareness of the need to test for malaria before treatment was recorded during the campaign period.<br>&#8211; 80% recall rate was observed in post-campaign evaluations, indicating strong message retention.<br>&#8211; Anecdotal evidence from health centers revealed a significant increase in patient-initiated requests for malaria testing before being prescribed or purchasing medication.<br>The &#8220;Everyone Knows&#8221; campaign successfully demonstrated the power of emotionally engaging content in influencing public health behavior. It set a benchmark in behavior change communication in Ghana and has since informed future campaigns in malaria control and treatment adherence.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69ea804121d0d-7964\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row odd-element-mob-media odd-media-lib\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ea804121d0d-7964').style.display='block'; currentSlide(1, 'galleryModal-gallery-69ea804121d0d-7964')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/07\/d38ea588-0943-41d6-adf9-6c6dd32b20f6-1024x683.jpeg\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69ea804121d0d-7964\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69ea804121d0d-7964').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/07\/d38ea588-0943-41d6-adf9-6c6dd32b20f6-1024x683.jpeg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 1\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69ea804121d0d-7964'); plusSlides(-1, 'galleryModal-gallery-69ea804121d0d-7964')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69ea804121d0d-7964'); plusSlides(1, 'galleryModal-gallery-69ea804121d0d-7964')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    ","protected":false},"featured_media":4713,"template":"","agency_industry":[180,183,186,187,188,191,195,199],"agency_capability":[215],"class_list":["post-4712","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-banking-and-financial-services","agency_industry-consumer-services","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-insurance","agency_industry-nonprofits-government","agency_industry-retail","agency_industry-travel-transportation-tourism-hospitality","agency_capability-activation-event-experiential-marketing"],"acf":{"agency":[785],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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