{"id":4180,"date":"2025-04-10T16:16:13","date_gmt":"2025-04-10T16:16:13","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=4180"},"modified":"2025-07-03T03:35:47","modified_gmt":"2025-07-03T08:35:47","slug":"becu","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/becu\/","title":{"rendered":"BECU"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        BECU                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 14.08%; top: 22.97%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/dnastone\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        DNA&amp;STONE                                        <span>Seattle, United States of America<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        BECU is the 3rd largest credit union in the United Stated with over $30B in assets and more than 1.3 million members.\u00a0<br>\u00a0<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">CHALLENGE<br><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">BECU was feeling continued pressure to grow their membership and business. We focused on capturing the low-hanging fruit: people looking for a new financial institution that lack awareness of BECU and\/or what makes credit unions different.<br><\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">THE DRIVE FOR DIFFERENT<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Create a breakthrough campaign that positioned BECU and their not-for-profit, member-owned model, as the best choice for people who want a better banking experience that puts their financial wellbeing first.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">RESULTS<br><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Exceeded annual membership growth goal.<br>\u00a0<br>71% increase in account opening consideration<br>\u00a0<br>43 point increase in unaided advertising awareness<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69e53fc67e26d-7841\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69e53fc67e26d-7841').style.display='block'; currentSlide(1, 'galleryModal-gallery-69e53fc67e26d-7841')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/1704659571-170852679ddb56ac48e9e7831d9eda91565bce61f893b07d7ca559bf74e4a682-d_1200x800?region=us\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\"\r\n                                     alt=\"play-button\"\r\n                                     class=\"play-button-yt\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69e53fc67e26d-7841').style.display='block'; currentSlide(2, 'galleryModal-gallery-69e53fc67e26d-7841')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/1704701669-414dc84d40628d7eb0216c31615de47b032cd8b95d71f5824c677c976ce7b35a-d_1200x800?region=us\"\r\n                                     alt=\"Gallery image 2\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\"\r\n                                     alt=\"play-button\"\r\n                                     class=\"play-button-yt\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69e53fc67e26d-7841').style.display='block'; currentSlide(3, 'galleryModal-gallery-69e53fc67e26d-7841')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/1704702921-3b62b2dcc1fa4d8039f8933010558504dd70eeb7f2c0a561772f1ae349a8abac-d_1200x800?region=us\"\r\n                                     alt=\"Gallery image 3\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\"\r\n                                     alt=\"play-button\"\r\n                                     class=\"play-button-yt\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69e53fc67e26d-7841').style.display='block'; currentSlide(4, 'galleryModal-gallery-69e53fc67e26d-7841')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/1704703304-99392bb92bdbe3f2832e61d9459ab1f19b4535985c5ed7d8f8d7cb605b1eb5cd-d_1200x800?region=us\"\r\n                                     alt=\"Gallery image 4\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\"\r\n                                     alt=\"play-button\"\r\n                                     class=\"play-button-yt\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69e53fc67e26d-7841\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69e53fc67e26d-7841').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <iframe src=\"https:\/\/player.vimeo.com\/video\/850338098?h=ac6d6a610c\"\r\n                                    frameborder=\"0\"\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\r\n                                    allowfullscreen\r\n                                    title=\"Modal video 1\"><\/iframe>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <iframe src=\"https:\/\/player.vimeo.com\/video\/850368228?h=22bc4c9e76\"\r\n                                    frameborder=\"0\"\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\r\n                                    allowfullscreen\r\n                                    title=\"Modal video 2\"><\/iframe>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <iframe src=\"https:\/\/player.vimeo.com\/video\/850369102?h=aff3906b3e\"\r\n                                    frameborder=\"0\"\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\r\n                                    allowfullscreen\r\n                                    title=\"Modal video 3\"><\/iframe>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <iframe src=\"https:\/\/player.vimeo.com\/video\/850369325?h=348acd01ea\"\r\n                                    frameborder=\"0\"\r\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\r\n                                    allowfullscreen\r\n                                    title=\"Modal video 4\"><\/iframe>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69e53fc67e26d-7841'); plusSlides(-1, 'galleryModal-gallery-69e53fc67e26d-7841')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69e53fc67e26d-7841'); plusSlides(1, 'galleryModal-gallery-69e53fc67e26d-7841')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">RESULTS<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Exceeded annual membership growth goal.<br>&nbsp;<br>71% increase in account opening consideration<br>&nbsp;<br>43 point increase in unaided advertising awareness<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\">Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.<br>Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. 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