{"id":2389,"date":"2025-02-20T12:24:09","date_gmt":"2025-02-20T12:24:09","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=2389"},"modified":"2025-07-03T09:32:23","modified_gmt":"2025-07-03T14:32:23","slug":"kahoot-app","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/kahoot-app\/","title":{"rendered":"Gamification in Advertising"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        <strong>Gamification in Advertising<\/strong>                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 46.83%; top: 49.06%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/pacific-solutions-services\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Pacific Solutions &amp; Services                                        <span>Accra, Ghana<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/activation-event-experiential-marketing-case-studies\"><button class=\"custom-button\">Activation \/ Event \/ Experiential Marketing<\/button><\/a><a href=\"\/work\/branding-case-studies\"><button class=\"custom-button\">Branding<\/button><\/a><a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/data-analytics-case-studies\"><button class=\"custom-button\">Data Analytics<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        <strong>Innovative Use of Gamification in Advertising Pre-Testing and Strategy Sessions<\/strong><\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong>Client Introduction<\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Our firm has partnered with a number of local and international organizations on marketing communications-driven consultancy projects in Ghana\u2014one of Africa\u2019s largest and fastest-growing mobile markets, with over 40.4 million subscribers and a penetration rate of 121.4%. Our work spans concept development, campaign execution, and audience engagement across diverse sectors.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong>Brief<\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">As part of our integrated approach to advertising and communications consulting, we identified a need to make the pre-testing of advertising campaigns more participatory and data-driven. This was particularly critical for projects involving international partner organizations who valued real-time feedback and user engagement as part of the production process.<br>Beyond pre-tests, we also wanted to enhance the effectiveness of internal staff presentations and strategy sessions, encouraging more interaction and enthusiasm.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong>Bri<strong>Strategy and Execution<\/strong><br>ef<\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">To bring this idea to life, we introduced a gamified experience using the Kahoot app\u2014a digital platform known for its interactive quiz format. Here\u2019s how we applied it:<br>&#8211; During pre-test sessions for TV and digital commercials, participants logged into the Kahoot app using their mobile phones or tablets.<br>&#8211; A series of questions related to the advertising concept (such as message clarity, appeal, and aided\/unaided recall) were posed.<br>&#8211; Participants responded in real-time, with their scores and answers displayed on a large screen, creating a fun and competitive environment.<br>&#8211; The same tool was used in internal strategy meetings and staff presentations to stimulate engagement and encourage open feedback.<br>This innovative approach transformed routine evaluation processes into high-energy, immersive experiences that boosted insight quality and team morale.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong><strong><strong><strong>Results<\/strong><br><\/strong><\/strong><\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">&#8211; High Participant Engagement: Real-time scoring and public leaderboards increased attentiveness and enthusiasm during ad concept pre-tests.\u00a0<br>&#8211; Positive Emotional Connection: The gamified process, combined with incentives for top performers, fostered positive emotions and higher survey participation rates.\u00a0<br>&#8211; Enhanced Staff Involvement: In internal sessions, Kahoot encouraged more interaction and open dialogue, especially among junior staff, boosting cross-level engagement.\u00a0<br>&#8211; Improved Data Quality: Participants were more invested in the process, resulting in more thoughtful and reliable feedback for client campaigns.<br>By integrating a fun, mobile-first tool like Kahoot into both client and internal workflows, we turned feedback into an experience\u2014making our campaigns sharper and our teams stronger.- High Participant Engagement: Real-time scoring and public leaderboards increased attentiveness and enthusiasm during ad concept pre-tests.\u00a0<br>&#8211; Positive Emotional Connection: The gamified process, combined with incentives for top performers, fostered positive emotions and higher survey participation rates.\u00a0<br>&#8211; Enhanced Staff Involvement: In internal sessions, Kahoot encouraged more interaction and open dialogue, especially among junior staff, boosting cross-level engagement.\u00a0<br>&#8211; Improved Data Quality: Participants were more invested in the process, resulting in more thoughtful and reliable feedback for client campaigns.<br>By integrating a fun, mobile-first tool like Kahoot into both client and internal workflows, we turned feedback into an experience\u2014making our campaigns sharper and our teams stronger.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69e1bb38e9a3a-9391\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row odd-element-mob-media odd-media-lib\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69e1bb38e9a3a-9391').style.display='block'; currentSlide(1, 'galleryModal-gallery-69e1bb38e9a3a-9391')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-Gallery_1.jpg\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69e1bb38e9a3a-9391\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69e1bb38e9a3a-9391').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-Gallery_1.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 1\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69e1bb38e9a3a-9391'); plusSlides(-1, 'galleryModal-gallery-69e1bb38e9a3a-9391')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69e1bb38e9a3a-9391'); plusSlides(1, 'galleryModal-gallery-69e1bb38e9a3a-9391')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    ","protected":false},"featured_media":2514,"template":"","agency_industry":[180,183,186,187,188,191,195,199],"agency_capability":[215,206,214,216,202],"class_list":["post-2389","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-banking-and-financial-services","agency_industry-consumer-services","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-insurance","agency_industry-nonprofits-government","agency_industry-retail","agency_industry-travel-transportation-tourism-hospitality","agency_capability-activation-event-experiential-marketing","agency_capability-branding","agency_capability-content","agency_capability-data-analytics","agency_capability-digital-marketing"],"acf":{"agency":[785],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification in Advertising - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/work\/kahoot-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification in Advertising - ICOM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/work\/kahoot-app\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T14:32:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/\",\"name\":\"Gamification in Advertising - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kahoot-App-1.webp\",\"datePublished\":\"2025-02-20T12:24:09+00:00\",\"dateModified\":\"2025-07-03T14:32:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kahoot-App-1.webp\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Kahoot-App-1.webp\",\"width\":1000,\"height\":529,\"caption\":\"Kahoot App\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/kahoot-app\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamification in Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gamification in Advertising - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/work\/kahoot-app\/","og_locale":"en_US","og_type":"article","og_title":"Gamification in Advertising - ICOM","og_url":"https:\/\/icomagencies.com\/work\/kahoot-app\/","og_site_name":"ICOM","article_modified_time":"2025-07-03T14:32:23+00:00","og_image":[{"width":1000,"height":529,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/work\/kahoot-app\/","url":"https:\/\/icomagencies.com\/work\/kahoot-app\/","name":"Gamification in Advertising - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/work\/kahoot-app\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/work\/kahoot-app\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-1.webp","datePublished":"2025-02-20T12:24:09+00:00","dateModified":"2025-07-03T14:32:23+00:00","breadcrumb":{"@id":"https:\/\/icomagencies.com\/work\/kahoot-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/work\/kahoot-app\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/work\/kahoot-app\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-1.webp","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Kahoot-App-1.webp","width":1000,"height":529,"caption":"Kahoot App"},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/work\/kahoot-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"Gamification in Advertising"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy\/2389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/casestudy"}],"acf:post":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency\/785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/2514"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=2389"}],"wp:term":[{"taxonomy":"agency_industry","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_industry?post=2389"},{"taxonomy":"agency_capability","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_capability?post=2389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}