{"id":2345,"date":"2025-02-20T10:26:07","date_gmt":"2025-02-20T10:26:07","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=2345"},"modified":"2025-08-12T11:24:55","modified_gmt":"2025-08-12T16:24:55","slug":"mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/","title":{"rendered":"Mitsubishi Chemical Group &#8211; Total business transformation from customer journey experience"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        Mitsubishi Chemical Group &#8211; Total business transformation from customer journey experience                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 56.34%; top: 32.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/trimm-digital-craftsmanship\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        TRIMM &#8211; digital craftsmanship                                        <span>Amsterdam, Netherlands<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/sem-case-studies\"><button class=\"custom-button\">SEM<\/button><\/a><a href=\"\/work\/seo-case-studies\"><button class=\"custom-button\">SEO<\/button><\/a><a href=\"\/work\/web-design-development-case-studies\"><button class=\"custom-button\">Web Design \/ Development<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        MCG (Mitsubishi Chemical Group) recognized that it&#8217;s business models needed to be redefined so that it could become more profitable. It was clear that MCG would also have to serve other market segments directly, which would enable it to generate more value.\u00a0<br>Customer interviews revealed that MCG could perform better by improving the connection they have with their customers. These findings became the motivation behind MCG redesigning its entire customer experience journey. TRIMM and GriDD were approached by MCG to strategically\u00a0guide them through this process.\u00a0After thorough scrutinizing all channels it quickly\u00a0became clear what different customer groups needed and how MCG should profile itself. Additionally, which customer contact moments are important\u00a0as well as which means\/channels could be implemented. These findings were embraced by top-level management at MCG, and formed the building blocks of the new market strategy. Clarifying what the company needed in a market with existing distribution and new OEM manages.\u00a0<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69db7994bf6ac-5088\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69db7994bf6ac-5088').style.display='block'; currentSlide(1, 'galleryModal-gallery-69db7994bf6ac-5088')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Gallery_1-1024x396.jpg\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69db7994bf6ac-5088').style.display='block'; currentSlide(2, 'galleryModal-gallery-69db7994bf6ac-5088')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Gallery_2-1024x768.jpg\"\r\n                                     alt=\"Gallery image 2\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69db7994bf6ac-5088\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69db7994bf6ac-5088').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Gallery_1-1024x396.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 1\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Gallery_2-1024x768.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 2\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69db7994bf6ac-5088'); plusSlides(-1, 'galleryModal-gallery-69db7994bf6ac-5088')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69db7994bf6ac-5088'); plusSlides(1, 'galleryModal-gallery-69db7994bf6ac-5088')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong>Goal<\/strong><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">MCG (Mitsubishi Chemical Group) recognized that it&#8217;s business models needed to be redefined so that it could become more profitable. It was clear that MCG would also have to serve other market segments directly, which would enable it to generate more value.&nbsp;<br>Customer interviews revealed that MCG could perform better by improving the connection they have with their customers. These findings became the motivation behind MCG redesigning its entire customer experience journey. TRIMM and GriDD were approached by MCG to strategically&nbsp;guide them through this process.&nbsp;After thorough scrutinizing all channels it quickly&nbsp;became clear what different customer groups needed and how MCG should profile itself. Additionally, which customer contact moments are important&nbsp;as well as which means\/channels could be implemented. These findings were embraced by top-level management at MCG, and formed the building blocks of the new market strategy. Clarifying what the company needed in a market with existing distribution and new OEM manages.&nbsp;<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong>The result<\/strong><br><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">After delivering on the customer journey experience, TRIMM was asked to work with MCG to form a vision of the channels needed and to house them in a program map. Several new channels were developed within the new direction. The open innovation platform&nbsp;Growth Garage&nbsp;of Mitsubishi Chemical Group, stands for a low-threshold collaboration with innovators and entrepreneurs to create new innovative products, applications and solutions and put them into practice. The new&nbsp;mcam.com&nbsp;serves visitors to arrive at the right solutions and products for their challenges and understand how MCG as a partner can help. The new eCommerce and customer platform,&nbsp;Connect, helps customer effortlessly do business and provides the insights around current orders. Finally, all digital channels have a new unified branding that identifiably positions MCG as a company that enables new ideas with its customers, rather than being a trader of plastics.<br><\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\"><strong>Technology<\/strong><br><\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Within these MCG solutions we use Magnolia CMS, Commercetools, Infor M3, Elastic search, Keycloack.<br>&nbsp;<br>TRIMM and MCG adopted an agile approach in this project. The strategy and direction were first determined so that there was a clear beacon. Subsequently, several TRIMM scrum teams set to work together with MCG product owners. The deliverables were validated with the target group and the internal stakeholders. This resulted in very usable products in a noticeably short time.<br>An especially important&nbsp;key to success was, and still is, the intensive teamwork with MCG. The strength of the team is to understand the complex technical environment, the materials and the real customer needs and most importantly translate this into the right insights for successful digital channels.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"featured_media":2494,"template":"","agency_industry":[179,181,186,187,189,196,197],"agency_capability":[214,202,209,203,204],"class_list":["post-2345","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-automotive","agency_industry-business-professional-services","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-manufacturing-industrial-goods-services","agency_industry-technology","agency_industry-telecommunications","agency_capability-content","agency_capability-digital-marketing","agency_capability-sem","agency_capability-seo","agency_capability-web-design-development"],"acf":{"agency":[796],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitsubishi Chemical Group - Total business transformation from customer journey experience - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitsubishi Chemical Group - Total business transformation from customer journey experience - ICOM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T16:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/\",\"url\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/\",\"name\":\"Mitsubishi Chemical Group - Total business transformation from customer journey experience - ICOM\",\"isPartOf\":{\"@id\":\"https:\/\/icomagencies.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp\",\"datePublished\":\"2025-02-20T10:26:07+00:00\",\"dateModified\":\"2025-08-12T16:24:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#primaryimage\",\"url\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp\",\"contentUrl\":\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp\",\"width\":1500,\"height\":580,\"caption\":\"Mitsubishi Chemical Group - Total business transformation from customer journey experience\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/icomagencies.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mitsubishi Chemical Group &#8211; Total business transformation from customer journey experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/icomagencies.com\/#website\",\"url\":\"https:\/\/icomagencies.com\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/icomagencies.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mitsubishi Chemical Group - Total business transformation from customer journey experience - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/","og_locale":"en_US","og_type":"article","og_title":"Mitsubishi Chemical Group - Total business transformation from customer journey experience - ICOM","og_url":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/","og_site_name":"ICOM","article_modified_time":"2025-08-12T16:24:55+00:00","og_image":[{"width":1500,"height":580,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/","url":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/","name":"Mitsubishi Chemical Group - Total business transformation from customer journey experience - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp","datePublished":"2025-02-20T10:26:07+00:00","dateModified":"2025-08-12T16:24:55+00:00","breadcrumb":{"@id":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Mitsubishi-Chemical-Group-Tota.webp","width":1500,"height":580,"caption":"Mitsubishi Chemical Group - Total business transformation from customer journey experience"},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/work\/mitsubishi-chemical-group-total-business-transformation-from-customer-journey-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"Mitsubishi Chemical Group &#8211; Total business transformation from customer journey experience"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy\/2345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/casestudy"}],"acf:post":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency\/796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/2494"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=2345"}],"wp:term":[{"taxonomy":"agency_industry","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_industry?post=2345"},{"taxonomy":"agency_capability","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_capability?post=2345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}