{"id":2336,"date":"2025-02-20T09:30:59","date_gmt":"2025-02-20T09:30:59","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=2336"},"modified":"2025-02-24T15:26:32","modified_gmt":"2025-02-24T15:26:32","slug":"tock-tick-ruavieja-pernod-ricard","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/tock-tick-ruavieja-pernod-ricard\/","title":{"rendered":"Tock-tick (Ruavieja\/Pernod Ricard)"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        Tock-tick (Ruavieja \/ Pernod Ricard)                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; top: 37.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/darwin-verne\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Darwin &amp; Verne                                        <span>Madrid, Spain<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        Many people know what the \u201cSpanish siesta\u201d is\u2026 but there is another concept in the Spanish culture that is more important and that\u2019s \u201cla sobremesa\u201d. \u2028\u2028Instead of sleeping after lunch, most of the Spaniards (mainly on weekends) stay around the table chatting for hours, regardless of the time. Various artists have used this concept in their art, from Vel\u00e1zquez to C. Tangana, the latter using the concept of \u201cla sobremesa\u201d in his NPR\u2019s Tiny Desk session and world tour.\u2028<br>\u00a0<br>The famous Spanish liquor brand Ruavieja proposes \u201cla sobremesa\u201d as a place to forget about the fast-paced world we live in and to highlight the importance of slowing down and spending quality time with your people. The campaign seeks to encourage people inviting them to disconnect from their super fast-paced life, in order to connect with their loved ones and create memorable moments.<br>\u00a0<br>The spot shows a range of multiple situations that shows the faster generation in which we live: from multitasking, the consumption of media based just on the headlines, FOMO, the acceleration of multimedia content, to the fast-love industry, among others.\u00a0<br>\u00a0<br>This kind of life we live affects our mental health, we know we cannot speed life down but we have this unique moment that can help us fight, \u201cla sobremesa\u201d\u00a0\u00a0becomes the perfect scenario for us to invite people to slow down and enjoy the present moment with no rush.<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n<div class=\"work-video-wrap\" data-url=\"https:\/\/vimeo.com\/851232606\/16992e95e8\" onclick=\"openEmbedVideo(this)\">\r\n                    <div id=\"video-container\" style=\"position: relative; width: 100%; height: 100%; cursor: pointer;display:flex\">\r\n                        <img decoding=\"async\" id=\"video-thumbnail\" \r\n                            src=\"https:\/\/i.vimeocdn.com\/video\/1705853743-31b9ced88b418fa5d796106635e6f2322d6329f21090ff684f3404321e4ff278-d_1200x800?region=us\" \r\n                            alt=\"Video Thumbnail\" \r\n                            style=\"width: 100%; height: 100%; object-fit: cover;\">\r\n                        <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\" alt=\"play-button\" class=\"play-button-yt\" \/>\r\n                    <\/div>\r\n                <\/div>","protected":false},"featured_media":2501,"template":"","agency_industry":[176,180,182,183,184,185,186,187,188,190,191,195,196,197,198,199],"agency_capability":[],"class_list":["post-2336","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-adult-beverages","agency_industry-banking-and-financial-services","agency_industry-consumer-packaged-goods","agency_industry-consumer-services","agency_industry-energy-utilities","agency_industry-entertainment-sports","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-insurance","agency_industry-media","agency_industry-nonprofits-government","agency_industry-retail","agency_industry-technology","agency_industry-telecommunications","agency_industry-tobacco","agency_industry-travel-transportation-tourism-hospitality"],"acf":{"agency":[767],"icom_collaboration":[],"logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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