{"id":2332,"date":"2025-02-20T09:02:57","date_gmt":"2025-02-20T09:02:57","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=2332"},"modified":"2025-02-27T07:53:32","modified_gmt":"2025-02-27T07:53:32","slug":"a-step-further-in-digital-medicine-sanitas-bupa","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/a-step-further-in-digital-medicine-sanitas-bupa\/","title":{"rendered":"A Step Further In Digital Medicine (Sanitas \/ Bupa)"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        A Step Further In Digital Medicine (Sanitas \/ Bupa)                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; 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'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        In the context of a worldwide pandemic, healthcare digitalization became vitally important. In the past, medical consultation online was a service that few clients used. However, during the pandemic, it became a necessity for everyone.<br>\u00a0<br>With\u00a0bluaU, the evolution of blua, the digital health insurance that brought about a revolution in healthcare management a few years ago,\u00a0Sanitas\u00a0takes another step forward in digital medicine, once again anticipating the trend in the sector.<br>\u00a0<br>As part of its services, along with video consultations,\u00a0BluaU\u00a0includes the measurement of vital signs through facial imaging, digital prevention programs, monitoring of health markers and daytime digital consultations, among others.<br>From its position as a leader of innovation,\u00a0Sanitas\u00a0opens up a universe of possibilities, and imagination becomes the central concept of the campaign.<br>\u00a0<br>Sanitas\u00a0pioneering and technological position is also reflected in the proposal to use\u00a0innovative technology\u00a0in the campaign\u2019s production through the use of the VFX Unreal Engine graphic engine, which was created for video games, and which was introduced to the world of film production by The Mandalorian show.<br>\u00a0<br>Darwin Social Noise\u00a0has been responsible for creating the entire\u00a0communication strategy and the launch campaign. The media buy for the campaign includes television, outdoor, print, digital and social media.<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n<div class=\"work-video-wrap\" data-url=\"https:\/\/vimeo.com\/851222953\/3d86399806\" onclick=\"openEmbedVideo(this)\">\r\n                    <div id=\"video-container\" style=\"position: relative; width: 100%; height: 100%; cursor: pointer;display:flex\">\r\n                        <img decoding=\"async\" id=\"video-thumbnail\" \r\n                            src=\"https:\/\/i.vimeocdn.com\/video\/1705840174-a80f6c4f70de2624e6c93c53f8541dd17275f16de294f327d04eca87a32be306-d_1200x800?region=us\" \r\n                            alt=\"Video Thumbnail\" \r\n                            style=\"width: 100%; height: 100%; object-fit: cover;\">\r\n                        <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\" alt=\"play-button\" class=\"play-button-yt\" \/>\r\n                    <\/div>\r\n                <\/div>","protected":false},"featured_media":2333,"template":"","agency_industry":[176,180,182,183,184,185,186,187,188,190,191,195,196,197,198,199],"agency_capability":[205,206,208,202,213],"class_list":["post-2332","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-adult-beverages","agency_industry-banking-and-financial-services","agency_industry-consumer-packaged-goods","agency_industry-consumer-services","agency_industry-energy-utilities","agency_industry-entertainment-sports","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-insurance","agency_industry-media","agency_industry-nonprofits-government","agency_industry-retail","agency_industry-technology","agency_industry-telecommunications","agency_industry-tobacco","agency_industry-travel-transportation-tourism-hospitality","agency_capability-advertising","agency_capability-branding","agency_capability-creative","agency_capability-digital-marketing","agency_capability-video-production"],"acf":{"agency":[767],"icom_collaboration":[],"logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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