{"id":2307,"date":"2025-02-19T13:29:52","date_gmt":"2025-02-19T13:29:52","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=2307"},"modified":"2025-02-27T15:13:41","modified_gmt":"2025-02-27T15:13:41","slug":"only-murders-in-the-building-disney","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/","title":{"rendered":"Only Murders In The Building (Disney+)"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        Only Murders In The Building (Disney+)                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 47.54%; top: 37.34%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/agency\/darwin-verne\/\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        Darwin &amp; Verne                                        <span>Madrid, Spain<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/activation-event-experiential-marketing-case-studies\"><button class=\"custom-button\">Activation \/ Event \/ Experiential Marketing<\/button><\/a><a href=\"\/work\/advertising-case-studies\"><button class=\"custom-button\">Advertising<\/button><\/a><a href=\"\/work\/content-case-studies\"><button class=\"custom-button\">Content<\/button><\/a><a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/social-media-case-studies\" class=\"hidden-term\"><button class=\"custom-button\">Social Media<\/button><\/a><button class=\"custom-button show-more\">&#8230;<\/button>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                                    <p className='casestudy-banner-pera'>\r\n                        To promote the launch of the second season of\u00a0Only Murders in the Building, we proposed a transmedia campaign on the platform\u2019s social media. To do so,\u00a0we turned its Instagram feed into the \u201cDisney+ Building\u201d, a peculiar block of flats where each resident is a huge fan of one of the platform\u2019s universes (Star Wars, National Geographic, Pixar, etc.).\u00a0The building is also the scene of a crime: the murder of the Disney+ Community Manager.<br>\u00a0<br>Like the series,\u00a0the characters come across the corpse and begin to investigate by developing their own podcast: in this case, through a takeover of Disney+ Spain\u2019s Twitter feed, where 6 episodes were broadcast analysing key aspects of the case and clues were released to solve the crime. The campaign\u00a0used the voices of the original dubbing artists.<br>\u00a0<br>Users had to interview suspects and poke around their homes through Instagram carousels, solve puzzles on TikTok, listen to mini-podcasts on Twitter and cross-reference the different clues found on social media to work towards the solution and rule out suspects. This was a plot full of twists and turns whose solution had a grand prize: a trip to New York for two, where fans could get a close-up look at the Arconia building, the main setting of the original series.<br>\u00a0<br>For the creation and design of all the characters in the campaign, as well as the materials and pieces,\u00a0we boasted the collaboration of Laura P\u00e9rez from Valencia, the original illustrator of the series\u2019 credits. On the other hand, Modesto Garc\u00eda (author of\u00a0Cr\u00edmenes ilustrados) collaborated with the creative team to develop the plot, where the aim was to come up with a storyline in which every little detail was essential.<br>\u00a0<br>The campaign also\u00a0included a teaser phase in which Disney\u2019s own channels\u00a0(Disney+, Star Wars, Marvel, Fox, etc.) were used to create buzz on Twitter about the community manager\u2019s disappearance. An animated video was also launched on social media to raise awareness of the campaign and call for participation.<\/p>\r\n                    \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n<div class=\"work-video-wrap\" data-url=\"https:\/\/vimeo.com\/850938513\/422ecb5f17\" onclick=\"openEmbedVideo(this)\">\r\n                    <div id=\"video-container\" style=\"position: relative; width: 100%; height: 100%; cursor: pointer;display:flex\">\r\n                        <img decoding=\"async\" id=\"video-thumbnail\" \r\n                            src=\"https:\/\/i.vimeocdn.com\/video\/1705474971-1e4363c3e695efe582fc74da1ce8fb3428b233b725ecfa165a407e43b1f885bb-d_1200x800?region=us\" \r\n                            alt=\"Video Thumbnail\" \r\n                            style=\"width: 100%; height: 100%; object-fit: cover;\">\r\n                        <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/yt-play-icon.svg\" alt=\"play-button\" class=\"play-button-yt\" \/>\r\n                    <\/div>\r\n                <\/div>","protected":false},"featured_media":2491,"template":"","agency_industry":[176,180,182,183,184,185,186,187,188,190,191,195,196,197,198,199],"agency_capability":[215,205,214,208,202,207],"class_list":["post-2307","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-adult-beverages","agency_industry-banking-and-financial-services","agency_industry-consumer-packaged-goods","agency_industry-consumer-services","agency_industry-energy-utilities","agency_industry-entertainment-sports","agency_industry-food-beverage","agency_industry-healthcare","agency_industry-insurance","agency_industry-media","agency_industry-nonprofits-government","agency_industry-retail","agency_industry-technology","agency_industry-telecommunications","agency_industry-tobacco","agency_industry-travel-transportation-tourism-hospitality","agency_capability-activation-event-experiential-marketing","agency_capability-advertising","agency_capability-content","agency_capability-creative","agency_capability-digital-marketing","agency_capability-social-media"],"acf":{"agency":[767],"icom_collaboration":[],"logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Only Murders In The Building (Disney+) - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Only Murders In The Building (Disney+) - ICOM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T15:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Only-Murders-In-The-Building-Di.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/\",\"name\":\"Only Murders In The Building (Disney+) - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Only-Murders-In-The-Building-Di.webp\",\"datePublished\":\"2025-02-19T13:29:52+00:00\",\"dateModified\":\"2025-02-27T15:13:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Only-Murders-In-The-Building-Di.webp\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Only-Murders-In-The-Building-Di.webp\",\"width\":1500,\"height\":844,\"caption\":\"Only Murders In The Building (Di\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/only-murders-in-the-building-disney\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Only Murders In The Building (Disney+)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Only Murders In The Building (Disney+) - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/","og_locale":"en_US","og_type":"article","og_title":"Only Murders In The Building (Disney+) - ICOM","og_url":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/","og_site_name":"ICOM","article_modified_time":"2025-02-27T15:13:41+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Only-Murders-In-The-Building-Di.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/","url":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/","name":"Only Murders In The Building (Disney+) - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Only-Murders-In-The-Building-Di.webp","datePublished":"2025-02-19T13:29:52+00:00","dateModified":"2025-02-27T15:13:41+00:00","breadcrumb":{"@id":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Only-Murders-In-The-Building-Di.webp","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/Only-Murders-In-The-Building-Di.webp","width":1500,"height":844,"caption":"Only Murders In The Building (Di"},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/work\/only-murders-in-the-building-disney\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"Only Murders In The Building (Disney+)"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/casestudy"}],"acf:post":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency\/767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/2491"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"agency_industry","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_industry?post=2307"},{"taxonomy":"agency_capability","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_capability?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}