{"id":2212,"date":"2025-02-14T13:52:32","date_gmt":"2025-02-14T13:52:32","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/?post_type=casestudy&#038;p=2212"},"modified":"2025-09-15T08:02:27","modified_gmt":"2025-09-15T13:02:27","slug":"le-petit-basque-product-launch","status":"publish","type":"casestudy","link":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/","title":{"rendered":"LE PETIT BASQUE &#8211; PRODUCT LAUNCH"},"content":{"rendered":"    <div class=\"section-wrap casestudy-hero position-relative casestudy-hero-block color-definer dark-color\"  >\r\n        <img decoding=\"async\"\r\n                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-banner.jpg\"\r\n                alt=\"case study banner\"\r\n                class='position-absolute w-100 case-study-banner'\r\n        \/>\r\n        <div class=\"center-container\">\r\n            <div class='case-study-banner-row position-relative'>\r\n                <div class='case-study-column'>\r\n                    <div class=\"breadcrumbs\">\r\n                        <a class=\"breadcrumbs-link\" href=\"\/\">\r\n                         Home\r\n                        <\/a>\/<a class=\"breadcrumbs-link\" href=\"\/work\">\r\n                         Case Studies\r\n                        <\/a>\r\n                    <\/div>\r\n                    <h1 class='case-study-banner-title'>\r\n                        LE PETIT BASQUE &#8211; PRODUCT LAUNCH                    <\/h1>\r\n                    <div class='case-study-location-col'>\r\n                        <div class=\"position-relative\">\r\n                            <!-- <img decoding=\"async\" class=\"map-location\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/location_icon.svg\"\r\n                            alt=\"Map location\"\/> -->\r\n<!--                            <img-->\r\n<!--                                src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/case-study-location.png\"-->\r\n<!--                                alt=\"case study banner\"-->\r\n<!--                                class='case-study-location-img'-->\r\n<!--                            \/>-->\r\n                            \r\n                            <style>\r\n                                .map-container {\r\n                                    position: relative;\r\n                                    width: 100%;\r\n                                    max-width: 160px;\r\n                                    height: auto;\r\n                                }\r\n                                .map-container img.map {\r\n                                    width: 100%;\r\n                                    height: auto;\r\n                                    display: block;\r\n                                }\r\n                                .map-container .marker {\r\n                                    position: absolute;\r\n                                    height: 30px;\r\n                                    transform: translate(-50%, -90%);\r\n                                }\r\n                                @media (max-width: 600px) {\r\n                                    .map-container .marker {\r\n                                        height: 20px;\r\n                                    }\r\n                                }\r\n                            <\/style>\r\n\r\n                            <div class=\"map-container\">\r\n                                <!-- Map Image -->\r\n                                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/Map_White.png\" alt=\"Map\" class=\"map case-study-location-img\">\r\n\r\n                                <!-- Markers -->\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/map\/pin.png\"\r\n                                         alt=\"Pin\"\r\n                                         class=\"marker \"\r\n                                         style=\"left: 50.97%; top: 31.72%;\">\r\n                                                            <\/div>\r\n                        <\/div>\r\n                        <div class='case-study-location-box'>\r\n                            \r\n                                <a href=\"https:\/\/icomagencies.com\/?post_type=agency&#038;p=753\" class='case-study-location'>\r\n                                    <p class='case-study-location-name'>\r\n                                        .becoming                                        <span>France<\/span>\r\n                                    <\/p>\r\n                                <\/a>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                                                <div class='case-study-btn-wrapper'>\r\n                            <a href=\"\/work\/creative-case-studies\"><button class=\"custom-button\">Creative<\/button><\/a><a href=\"\/work\/digital-marketing-case-studies\"><button class=\"custom-button\">Digital Marketing<\/button><\/a><a href=\"\/work\/media-buying-planning-placement-case-studies\"><button class=\"custom-button\">Media Buying \/ Planning \/ Placement<\/button><\/a>\r\n                        <script>\r\n                            document.addEventListener('DOMContentLoaded', function () {\r\n                                const showMoreButton = document.querySelector('.show-more');\r\n                                const hiddenTerms = document.querySelectorAll('.hidden-term');\r\n\r\n                                if (showMoreButton) {\r\n\r\n                                    showMoreButton.addEventListener('click', function () {\r\n                                        hiddenTerms.forEach(term => term.classList.toggle('hidden-term'));\r\n                                       \/\/ showMoreButton.textContent = showMoreButton.textContent === '...' ? 'Show Less' : '...';\r\n                                        showMoreButton.classList.toggle('hidden-term');\r\n                                    });\r\n                                }\r\n                            });\r\n                        <\/script>\r\n\r\n\r\n                    <\/div>\r\n                    \r\n                \r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <a href=\"javascript:;\" id=\"work-scroll-link\" class=\"scroll-btn-wrapper work-scroll-btn-wrapper\">\r\n            <div class=\"scroll-text\">SCROLL<\/div>\r\n            <span class=\"scroll-btn\">\r\n                <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/down-arrow-round.svg\" alt=\"bottom arrow scroll icon\" \/>\r\n            <\/span>\r\n        <\/a>\r\n    <\/div>\r\n    \n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Client &amp; Sector<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\"><strong>Client: <\/strong>Le Petit Basque \u2014 a French dairy brand, part of the Sill group, specializing in ewe\u2019s milk products such as yogurts and whipped cheeses.<br><br><strong>Sector: <\/strong>Food industry \/ traditional dairy, with national distribution and a strong regional identity rooted in southwestern France.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Challenge<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">In France, meals are more than just a moment to eat \u2014 they\u2019re about sharing, connecting, and creating memories. Yet today, what we eat can just as easily divide as unite: diets, tastes, beliefs\u2026 the table has become a place of tension.<br><br>In this fragmented food landscape, ewe\u2019s milk cheese remains little-known and often misunderstood. Many French consumers wrongly assume it\u2019s strong, pungent, or hard to enjoy \u2014 biases that discourage trial, even though Le Petit Basque\u2019s whipped ewe\u2019s milk cheese is actually light, smooth, and perfect for shared meals.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Approach<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">.becoming repositioned this product as a fresh, approachable, and family-friendly dairy option, made in the southwest of France with real flavor and local pride.<br><br>To support this, we developed a playful and endearing creative universe, starring an unexpected duo: the wolf and the ewe. Through charming illustrated scenes, we brought to life moments of togetherness around the table \u2014 creating a campaign that makes people smile, sparks curiosity, and restores ewe\u2019s milk to its rightful place in French households.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Execution<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Developed a complete brand identity (visual world, tone of voice) adapted across all key platforms: packaging, social media, in-store materials, and web.<br><br>Conducted culinary photoshoots and partnered with a food influencer to create exclusive, inspiring recipes.<br><br>Launched a nationwide 360\u00b0 campaign in May 2024, including:<br><strong>Media: <\/strong>DOOH, trade press, display advertising<br><strong>In-store activation: <\/strong>window stickers, shelf-stoppers, totems<br><strong>Consumer engagement: <\/strong>promotional contest<br><strong>CRM tools: <\/strong>newsletter and marketing content<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"section-wrap heading-two-column-section color-definer light-color\"><div class=\"center-container\"><div class=\"two-column-row dFlex justifyContentBetween  single-column-row\"><div class=\"two-column-heading-wrapper\"><h3 class=\"two-column-heading\">Results<\/h3><\/div><div class=\"two-column-wrapper-row dFlex\"><div class=\"two-column-card\"><p class=\"two-column-content\">Strong brand visibility across physical and digital touchpoints, from store shelves to online platforms.<br><br>A refreshed perception of ewe\u2019s milk cheese, conveyed through a warm and distinctive storytelling approach.<br><br>Clearer positioning for the product as a light, modern, and inclusive choice for today\u2019s families.<\/p><\/div><div class=\"two-column-card\"><p class=\"two-column-content\"><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n    <div class=\"content-wrap our-work-page color-definer light-color\" id=\"content-gallery-69ec93b02a2fe-9920\">\r\n        <div class=\"section-wrap image-gallery-block\">\r\n            <div class=\"center-container\">\r\n                <div class=\"image-gallery-row extended-media-lib odd-media-lib\">\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='block'; currentSlide(1, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_1.jpg\"\r\n                                     alt=\"Gallery image 1\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='block'; currentSlide(2, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_2-1024x724.jpg\"\r\n                                     alt=\"Gallery image 2\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='block'; currentSlide(3, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_3-1024x724.jpg\"\r\n                                     alt=\"Gallery image 3\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='block'; currentSlide(4, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_4-1024x724.jpg\"\r\n                                     alt=\"Gallery image 4\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='block'; currentSlide(5, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_5-1024x724.jpg\"\r\n                                     alt=\"Gallery image 5\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                            <div class=\"gallery-box cursor\"\r\n                             onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='block'; currentSlide(6, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_6-1024x576.jpg\"\r\n                                     alt=\"Gallery image 6\"\r\n                                     loading=\"lazy\"\r\n                                                                         sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div id=\"galleryModal-gallery-69ec93b02a2fe-9920\" class=\"image-gallery-modal\">\r\n            <button class=\"image-gallery-closeBtn cursor\"\r\n                    onclick=\"document.getElementById('galleryModal-gallery-69ec93b02a2fe-9920').style.display='none'\">\r\n\t\t\t\t<span class=\"flexCenter\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/blue-dot-shape.svg\"\r\n                         alt=\"blue icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/close-icon.svg\"\r\n                         class=\"slider-close-icon position-absolute\"\r\n                         alt=\"close icon\"\r\n                         loading=\"lazy\" \/>\r\n\t\t\t\t<\/span>\r\n            <\/button>\r\n            <div class=\"image-gallery-modal-content\">\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_1.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 1\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_2-1024x724.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 2\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_3-1024x724.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 3\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_4-1024x724.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 4\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_5-1024x724.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 5\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                    <div class=\"mySlides\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH-Gallery_6-1024x576.jpg\"\r\n                                 class=\"w-100\"\r\n                                 alt=\"Modal image 6\"\r\n                                 loading=\"lazy\"\r\n                                                                 sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n                                            <\/div>\r\n                                <a class=\"prev-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69ec93b02a2fe-9920'); plusSlides(-1, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"prev\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n                <a class=\"next-image-slide\"\r\n                   onclick=\"stopAllVideos('galleryModal-gallery-69ec93b02a2fe-9920'); plusSlides(1, 'galleryModal-gallery-69ec93b02a2fe-9920')\">\r\n                    <img decoding=\"async\" src=\"https:\/\/icomagencies.com\/wp-content\/themes\/icom-wp-theme\/assets\/images\/arrow_right_alt.png\"\r\n                         alt=\"next\"\r\n                         loading=\"lazy\" \/>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    ","protected":false},"featured_media":2473,"template":"","agency_industry":[186],"agency_capability":[208,202,212],"class_list":["post-2212","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","agency_industry-food-beverage","agency_capability-creative","agency_capability-digital-marketing","agency_capability-media-buying-planning-placement"],"acf":{"agency":[753],"icom_collaboration":"","logo_display":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LE PETIT BASQUE - PRODUCT LAUNCH - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE PETIT BASQUE - PRODUCT LAUNCH - ICOM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T13:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/\",\"name\":\"LE PETIT BASQUE - PRODUCT LAUNCH - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp\",\"datePublished\":\"2025-02-14T13:52:32+00:00\",\"dateModified\":\"2025-09-15T13:02:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp\",\"width\":998,\"height\":932,\"caption\":\"LE PETIT BASQUE - PRODUCT LAUNCH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/work\\\/le-petit-basque-product-launch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LE PETIT BASQUE &#8211; PRODUCT LAUNCH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LE PETIT BASQUE - PRODUCT LAUNCH - ICOM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/","og_locale":"en_US","og_type":"article","og_title":"LE PETIT BASQUE - PRODUCT LAUNCH - ICOM","og_url":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/","og_site_name":"ICOM","article_modified_time":"2025-09-15T13:02:27+00:00","og_image":[{"width":998,"height":932,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/","url":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/","name":"LE PETIT BASQUE - PRODUCT LAUNCH - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp","datePublished":"2025-02-14T13:52:32+00:00","dateModified":"2025-09-15T13:02:27+00:00","breadcrumb":{"@id":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/LE-PETIT-BASQUE-PRODUCT-LAUNCH.webp","width":998,"height":932,"caption":"LE PETIT BASQUE - PRODUCT LAUNCH"},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/work\/le-petit-basque-product-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"LE PETIT BASQUE &#8211; PRODUCT LAUNCH"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy\/2212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/casestudy"}],"acf:post":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency\/753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/2473"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=2212"}],"wp:term":[{"taxonomy":"agency_industry","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_industry?post=2212"},{"taxonomy":"agency_capability","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/agency_capability?post=2212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}