Logo

November 2008, Vol. 1, Edition 10
In This Issue
Executive Director Memo
Financial Update
Agency Profile
Agency Whitepaper - Mike Carlton
Trendwatching
Agency Pitch Mistakes
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Phillippines
Triton Communications - Mumbai, India
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
Quick Links
ICOM Website
Have you heard the ICOM song?
Join Our Mailing List

Triton Communications Pvte Ltd. - Mumbai, India

Categories like autos, airlines, financial institutions and Information Technology have been hit.  This is our festive season and sales across all categories are slow.  New recruitments by agencies are on hold.  And cost cutting measures to the tune of 20% have begun.  The money market is extremely tight.  Our Sensex (similar to Dow Jones) has hit all time lows.  

The downturn has just begun and its pinching.  So far we have not been hit.  In recession times, behavior tends to become regressive.  It is in times like this we need to be aggressive. And that’s what Triton is planning and implementing – through conventional new business and in generating new streams of revenue.  We are adding on more responsibility to our staff and keeping the mood upbeat with an eagle eye on expenses. Most importantly we are holding on to our current business very tightly.