|The Business Approach:
Our proprietary system, Dcubed , provides a clear road map to understanding a brand’s equity, from conception to strategy to execution. The branding benefits are exponential.
We Discover … a brand’s unique currency, through market research, a thorough brand audit, an examination of its architecture, and an exacting analysis of mission, vision and values.
We Develop … a strategy, an identity and a campaign, determining the way forward through inspired creative, detailed consultation, and peerless teamwork, which draws on our local knowledge as well as the global resources of the ICOM network.
We Deliver … a communication that positions the brand for present and future success, and implement it using every weapon in the media arsenal.
Culture and Values:
Everything Inhouse does is based on the five core characteristics of its corporate culture: instinct, intelligence, inspiration, integration, integrity. The agency’s slogan is also its guiding philosophy and a statement of intent: “Turn Your Brand On’’.
instinct: it’s an inherent understanding of what will fly, born of experience. intelligence speaks for itself. We employ research, strategy, and a 360-degree holistic approach to creating, building, redefining and managing brands. This then defines the parameters for inspiration, the creative spark, the dash of wit. integration is essential. It means understanding every tool in the branding toolbox, and using them in the right mix. integrity is the kindred spirit of independence, and the cornerstone of everything we do.
Inhouse is proud to have been associated with brands such as Conrad Hotels, Hilton and Starwood, and to also include among its major clients some of the biggest players in Thailand’s luxury residential property sector, including Raimon Land and CB Richard Ellis.
Inhouse has also worked for hotel and resort brands including W Hotels & Resorts, Sheraton, Swissotel, Ramada and Regent, in the US, Europe, China, Asia-Pacific and the Middle East. Inhouse has also carried out corporate rebranding and repositioning of some of Thailand’s largest blue-chip public companies, including Siam City Cement, BJC and UCOM, and recently began working with Thaicom IPSTAR, to create a new Asian broadband satellite brand.
After 15 years working with a broad range of clients, Inhouse is looking to the future with optimism, ready to find the best solutions for our clients’ needs while pursuing our goal to become Thailand’s foremost luxury branding specialists.