Borsen is the leading Danish business newspaper. Five days a week it provides Danish readers with analysis, news and background material. That is valuable information. So there is no doubt that a lot of Danish business people would like to have this information all to themselves.
This is the basic focal point for our new Borsen campaign: “Valuable information that you want all to yourself”. The campaign consists of a film, an ad and a web banner. It is partly an image campaign, partly a sales campaign with an offer to get a 2-week trial period of Borsen for free.
The campaign has been a great success so far and has generated thousands of new subscribers to Borsen.
Click Play below to view commercial.