Cramer-Krasselt/Phoenix was named advertising agency of record for Cox Communications Arizona following a comprehensive review including several top local and national agencies. C-K will work with Cox’s internal marketing team on strategic branding, advertising, media, and direct and online marketing for the company’s residential business, which consists of high-speed Internet, digital telephone and cable service, including the recently introduced On Demand.
CKPR/New York recently wrapped an integrated promotion for New York-based Janovic Paint & Decorating Center and Benjamin Moore to help engage the community, strengthen brand awareness, drive store traffic and increase sales. The program consisted of five high-energy, branded events around Manhattan featuring world renowned performance artist Brian Olsen and interior designer Doug Wilson from TLC’s Trading Spaces and Moving Up. Street teams, dressed as painters, handed out promotional materials to draw people into Janovic tents and nearby stores. Charitable partner Free Arts NYC received proceeds from the auction of three Brian Olsen paintings created at the events.