This fall, Taubman Centers, a national mall owner and operator, was looking for a way to drive more teens and their parents into its malls for back-to-school shopping. In order to do so, they partnered with Colle+McVoy to create www.YearbookYourself.com, an innovative online and in-center experience that allows teens to see what they might have looked like when their parents were in school, all while catching up on the current back-to-school fashions.
The website allows visitors to upload their photos and morph their faces onto yearbook photos spanning five decades. Users can move from the 1950s through the 1990s and see themselves with the hair and fashion styles of the times, while simultaneously learning which Taubman Center stores carry today’s hottest back-to-school fashion and styles.
“We wanted to offer teens and their parents a fun and unique online experience that allows them to interact with our brand and talk about our stores,” said David Goldberg, Taubman, vice president, marketing and sponsorship. “The back-to-school shopping season is one of the most important times of the year for our retailers, so it was our goal to show how they are forward thinking when it comes to current trends and fashions.”
The site has been a huge success, with over 12.7 million visits since its launch in late July. Because of its popularity, there are plans to launch a “bigger and better than ever” www.YearbookYourself.com again next year.
