Adformatix recently launched the campaign for Lesofat, the most aggressive challenger yet to Xenical, the dominant fat-reduction brand capsule on the market. The campaign line, loosely translated in English, is Hiding the Fat? Take Lesofat! We won the account in a bid about a month ago.
An Adformatix ad extolling the value of ‘ethical capital’ stirred a few hearts in the business and coincidentally, a week later, two separate industry forums on business ethics were announced.