Publinter - San Salvador, El Salvador
Back to School Campaign for FACELA
Keeping good relations with the media and other service providers pays off big time. In October we were referred to FACELA, the leading school supplies provider in El Salvador, because they were looking for an agency to help them out with their back to school campaign. After meeting with them and introducing ourselves, work began with a creative and media plan focused on their goals and targets.
The campaign began in December and continued on until January, with presence in Billboards, Outdoor Digital Screen, Newspapers, Back to School Calendars (printed in newspapers), TV, and Radio.