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| Executive Director Memo |
| BKV - Overland Park, Kansas - B.E. Smith |
| Golley Slater - London, UK |
| Loomis-ISC - Honolulu, Hawai'i - American Electric Company |
| Cramer-Krasselt - Chicago, Illinois |
| AD Angels - Tallinn, Estonia |
| Colle + McVoy - Minneapolis, Minnesota |
| Publinter - San Salvador, El Salvador |
| BKV - Overland Park, Kansas - Armed Forces Insurance |
| Creative Inhouse - Bangkok, Thailand |
| Loomis-ISC - Honolulu, Hawai'i - Mokulele Airlines |
| Northlich - Cincinnati, Ohio |
| Adformatix - Manila, Philippines |
| SKM - Buffalo, New York |
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This is the second issue of the ICOM monthly digital newsletter, THE GLOBE, edited exclusively for distribution outside of our international network of 75 independent agencies in 59 countries.
It is meant to be shared with clients, prospects and friends of our members. In it you will find stories of how ICOM members and sometimes multiple members working together have helped a variety of companies in all parts of the world reach or exceed their marketing goals. To do this they have used fresh consumer insights to develop unique strategies. Then, combining both traditional and new digital media tools, they created compelling messages to move customers. Enjoy.
Gary Burandt
Executive Director, ICOM
burandt@icomagencies.com
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BKV - Overland Park, Kansas
We recently celebrated a smashing success for healthcare leadership solutions firm B. E. Smith when a direct mail package we created for them delivered incredible results. - Read more... |
Golley Slater - London, UK
With all the talk of twitter growth and social networking sites turning a profit, the word 'digital' is high on the UK news agenda. But is digital uptake in the UK really as prevalent as we’re led to believe? Does it spell the end of traditional media in the UK regions? Are Brits swapping nights out for nights in on Facebook? And how do Britons really feel about where they live? - Read more... |
Loomis-ISC - Honolulu, Hawai'i
As part of the launch of their Residential Services division, American Electric Company, LLC., a client of Loomis-ISC in Honolulu, recently held a Free Electricity Sweepstakes and presented the lucky winner with a check to help pay for his electricity costs in 2010. - Read more... |
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Cramer-Krasselt - Chicago, Illinois
Last fall, Porsche unveiled the $100,000+ Panamera, its first-ever entry into the highly competitive luxury sedan market. In the best of times, this new four-door sports car would have its obstacles. But in the midst of the worst recession in American history, the Panamera faced something else altogether. - Read more... |
AD Angels - Tallinn, Estonia
Have you ever seen real reindeers in the city on the roof of a big entertainment center? We hadn’t. But most of us have heard stories of how Santa comes with his sleigh and reindeers and lands on roofs. Taking our inspiration from this, we created a Christmas Park on the roof of the newly opened five-story entertainment center, Solaris, that is comprised of two cinemas, the Nokia Concert Hall and a shopping center. - Read more... |
Colle + McVoy - Minneapolis, Minnesota
Colle+McVoy’s public relations partner Exponent PR was part of an effective cause-marketing campaign for General Mills and Feeding America, the nation's largest domestic hunger-relief charity. - Read more... |
Publinter - San Salvador, El Salvador
In October we were referred to FACELA, the leading school supplies provider in El Salvador, because they were looking for an agency to help them out with their back to school campaign. - Read more... |
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BKV - Overland Park, Kansas
In late 2009, BKV was busy with a full slate of marketing activities for client Armed Forces Insurance’s sponsorship of the Bell Helicopter Armed Forces Bowl. The Bowl game, which took place on New Year’s Eve in Fort Worth, Texas, at TCU’s Amon G. Carter stadium, represented the second year of AFI’s three-year exclusive sponsorship agreement. - Read more... |
Creative Inhouse - Bangkok, Thailand
The challenge: To launch the new Volvo XC60 on a tight budget, but with a view to generating maximum buzz and press coverage. - Read more... |
Loomis-ISC - Honolulu, Hawai'i
To complement a September “Island Hop Till You Drop” Pass created by Mokulele Airlines, the agency conceived a Twitter campaign to “Spot Scott.” Clues on the Mokulele Twitter page guided followers to where they might find Mokulele CEO, Scott Durgin. - Read more... |
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Northlich - Cincinnati, Ohio
Northlich has launched a new holiday advertising campaign for the Ohio Lottery Commission (OLC). The campaign titled, “Makin’ It Fun with Maggie,” features Maggie, an eager arts and crafts enthusiast who encourages Ohioans to consider lottery games as stocking stuffers and gifts. - Read more... |
Adformatix - Manila, Philippines
YAKAPable is our coined Filipino term for huggable kids who have healthy appetites resulting in having siksik (meaning, compact & fleshy) bodies that are so irresistibly huggable to moms, aunts, grandparents, big cousins and family friends. - Read more... |
SKM Group - Buffalo, New York
SKM recommended a promotion that would drive in-store traffic and attract new customers and customer segments to TOPS by leveraging a household name brand. - Read more... |
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