NEW REPORT REVEALS THAT UK DIGITAL MEDIA ENGAGEMENT IS NOT UNIVERSAL
Golley Slater investigates the behavior, buying habits and attitudes of UK consumers
With all the talk of twitter growth and social networking sites turning a profit, the word 'digital' is high on the UK news agenda. But is digital uptake in the UK really as prevalent as we’re led to believe? Does it spell the end of traditional media in the UK regions? Are Brits swapping nights out for nights in on Facebook? And how do Britons really feel about where they live?
Golley Slater, the longest established regional communications agency in the UK, finds out as it launches ‘Dialect’ - a new quarterly report which provides in-depth knowledge into the behavior, buying habits and attitudes of the UK consumer.
The report takes a detailed look into digital behavior, food and clothes shopping trends, how people keep abreast of local knowledge, what the most trusted news sources are and finds out how people really feel about living in their local community.