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March 2010, Vol. 1, Edition 2
In This Issue
Executive Director Memo
BKV - Overland Park, Kansas - B.E. Smith
Golley Slater - London, UK
Loomis-ISC - Honolulu, Hawai'i - American Electric Company
Cramer-Krasselt - Chicago, Illinois
AD Angels - Tallinn, Estonia
Colle + McVoy - Minneapolis, Minnesota
Publinter - San Salvador, El Salvador
BKV - Overland Park, Kansas - Armed Forces Insurance
Creative Inhouse - Bangkok, Thailand
Loomis-ISC - Honolulu, Hawai'i - Mokulele Airlines
Northlich - Cincinnati, Ohio
Adformatix - Manila, Philippines
SKM - Buffalo, New York
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Golley Slater - London, UK

NEW REPORT REVEALS THAT UK DIGITAL MEDIA ENGAGEMENT IS NOT UNIVERSAL

Golley Slater investigates the behavior, buying habits and attitudes of UK consumers

With all the talk of twitter growth and social networking sites turning a profit, the word 'digital' is high on the UK news agenda. But is digital uptake in the UK really as prevalent as we’re led to believe?  Does it spell the end of traditional media in the UK regions?  Are Brits swapping nights out for nights in on Facebook? And how do Britons really feel about where they live?

Golley Slater, the longest established regional communications agency in the UK, finds out as it launches ‘Dialect’ - a new quarterly report which provides in-depth knowledge into the behavior, buying habits and attitudes of the UK consumer.

The report takes a detailed look into digital behavior, food and clothes shopping trends, how people keep abreast of local knowledge, what the most trusted news sources are and finds out how people really feel about living in their local community.

The report revealed that there are some very distinct differences between the regions when it comes to media consumption, shopping trends and community pride, further endorsing Golley Slater’s approach to tailored regional marketing strategies.  For example:

  • National TV still reigns supreme as the most trusted source of news, except Scotland and Wales who trust regional TV
  • 80 per cent of the South West feels the safest, are the most proud of where they live but are also least likely to mix with people outside of their area
  • London and the North West see greater levels of online food shopping – Anglians are the most likely to shop at an un-branded local grocery store
  • Consumers in the Midlands are some of the highest users of message boards for keeping in touch with local facilities or services in the UK

Joyce Lorigan, Golley Slater’s PR CEO, comments: “Much has been written about the rapid rise of digital engagement, but less has been invested in understanding the nuances across the regions of the UK. We can see marked variations in both digital opinion and behavior across the country. Before companies jump on the bandwagon, this survey shows it’s important to look at the regional differences first.

“Ultimately, it is our clients that will benefit from Dialect as this knowledge will be used to help influence their marketing strategies at no extra cost to them.”

The full report can be viewed at www.golleyslater.com/dialect.php