Adformatix - Manila, Philippines

YAKAPable is our coined Filipino term for huggable kids who have healthy appetites resulting in having siksik (meaning, compact & fleshy) bodies that are so irresistibly huggable to moms, aunts, grandparents, big cousins and family friends. It is the new twist to the brand story of a multivitamins for kids which Adformatix has positioned as an appetite-stimulant. The YAKAPable multimedia campaign was launched January this year.  Both client and Adformatix are very excited with the new and distinct, highly emotional and refreshing brand-strengthening message.  Initial reports point to an increase in brand’s sales, a great feat considering that the category is not growing.