The mistake: incorrectly describing your agency.
Traditional agencies that want to move into the digital/new media world often forget that how they describe themselves has a huge impact on the first impression perception of prospective clients. Identifying your firm as “XYZ Advertising” or “XYZ Communications” typecasts you as a “1980’s-style” traditional agency.
Instead, consider using a “logo lock-up” where, right under your brand name, you provide a list of what you do . . . and always include something that typecasts you as being adept in the digital world, e.g.,
Your Brand
advertising . interactive
e-commerce . media
Your Brand
on / offline public relations
social media . digital marketing
From Robb High’s Robb High’s Agency Reinvention + New Business Boot Camp Workshop
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