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May 2008, Vol. 1, Edition 4
Executive Director Memo
New Forms
Financial Update
Agency Pitch Mistakes
Agency Whitepaper - Message and Medium Inseparability
Trendspotting - ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS
Agency News - Asia/Pacific
Adformatix
Krakatua
United Advertising
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
ICOM Website
Have you heard the ICOM song?

United Advertising - Taipei, Taiwan

Title: Grenade

Product: (SUM) A second hand car dealer

Concept: We replaced the gear stick with a grenade to imply that choosing a the wrong used car is as dangerous as putting a grenade in a car.

The most reliable used car dealer: SUM, your most honest choice.