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May 2008, Vol. 1, Edition 4
Executive Director Memo
New Forms
Financial Update
Agency Pitch Mistakes
Agency Whitepaper - Message and Medium Inseparability
Trendspotting - ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
Colle+McVoy
Cramer-Krasselt
Loomis-ISC
Moller Comunicaciones
Northlich
SKM Group
The ViVA Partnership
Weyforth-Haas
ICOM Website
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SKM Group - Buffalo, New York

SKM Group Wins Top Honors in the 2008 Summit Creative Award® Competition

The SKM Group received four awards in the 2008 Summit International Awards organization’s creative competition.  Summit is one of the premier organizations that celebrates advertising excellence around the globe.  SKM took home awards in the Poster, Consumer Direct Marketing-Single and Poster Campaign categories.

In the Poster category, SKM won for its “Power of a Play” poster for Studio Arena Theatre, as well as an award in the Consumer Direct Marketing – Single category for its Studio Arena Acquisition Mailer for Studio Arena Theatre.  SKM also won in the Poster Campaign category for “Vertical Hour”, “Indian Blood”, “Don’t Talk to the Actors”, and “Bay Boy” for Studio Arena Theatre and in the Consumer Direct Marketing – Single category for its Alcoa Benefits Mailer for American Benefits Consulting.

The Summit Creative Award competition, created to recognize the creative accomplishments of small and medium sized advertising agencies throughout the world, annually draws thousands of submissions from twenty-five countries.  This year’s entries were judged based on the strength of their big idea, the quality of execution and their ability to persuade. 

“It is a true honor to be recognized among our peers from around the globe for our creative work,” said Dom Cimei, EVP, Chief Creative Officer.  “These prestigious awards showcase the best of the best and solidify our position as an agency who focuses on creating results for our clients.  I am very proud of the work of our creative team,” added Sue Meany, President and CEO of SKM. 

This year’s winners were chosen by a panel of judges comprised of professionals representing Ogilvy & Mather, LXB Communication Marketing, brandUNITY, Wayne State University, Pizza4all, Mfx Interactive, Inc., SAATCHI & SAATCHI, The Halo Group, Upshot, EvoLogue, Gorman Consulting, Velocity Designworks, Paragon Marketing Communications, Stellar Debris Creative Studios, and Elevator.  

Summit International Awards is a 14-year-old organization dedicated to furthering accomplishments in the communications industry.  The Summit Creative Award competition is for agencies with annual billings below $30 million.