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May 2008, Vol. 1, Edition 4
If you missed the International Management Conference in Cancun, you missed a good one.  The returned meeting evaluations indicated that members felt the content of the business sessions was the best we have ever had and quite relevant to today’s business environment.    Read more...
Gary Photo
Why Profiles?   

The ICOM Agency Profile form will be use by members who need a quick overview of a member or members agency.  It can be used when recommending a client to another member or when putting together a new business pitch that will require multiple members to win.  The information is basic and should not take long to complete. You can download the form here. Please return to deanna@icomagencies.com when you have completed it.
 
The ICOM Personal Profile is requested as a convenience to other members who might need to know about you for social reasons or to obtain help for a client or new business opportunity after normal working hours.  The information will be kept on the protected Members Only side of the ICOM web site.  You can download the form here. Please return to deanna@icomagencies.com when you have completed it.
Please note the upcoming fall meeting schedule

Asia/Pacific Regional Meeting
 July 31-August 2, 2008
Taipei, Taiwan
            

European Regional Meeting
September 18-20, 2008
Bucharest, Romania
            

North American Regional Meeting
October 22-24 2008
Boston, Massachusetts
            

Latin American Regional Meeting  \
November 13-15, 2008
Lima, Peru

If you have not already done so, the last half of your 2008 member dues must be paid by 15, June 2008. If you have any questions concerning your payment status, contact me so we can bring your account current.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Asia/Pacific

  • MACS909

Europe:

  • MAG Communications
  • Uzina

Latin America:

  • DaVinci
  • Publiteca
  • SMART Advertising

Alice Lemoine
Manager of Finance           

Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 2.0

Agency Pitch Mistake #8 The mistake: pushing prospects to buy your agency services.

Do agencies marginalize themselves if they primarily focus on making great advertising messages?  Or is the medium in which it is delivered just as important as the message itself?

Here are some thoughts on message and medium inseparability. 

Read Whitepaper

View Video Capsule

The Trendwatching.com newsletter allows marketers to track the latest trends around the world.  We’ll bring you this link as the information is updated.

ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. It's a hands-on take on how the branding and design of eco-goods and services is about to enter a new phase. Yes, it’s a lot, but you can readily apply all of these examples and insights to your own business and brand today. Enjoy!

Read this month's briefing

Adformatix - Manila, Philappines
Adormatix land a new client and launches a new Navara ad - Read more...
Krakatua - Kuala Lumpur, Malaysia
Bausch & Lomb Soflens 59 – Short Films Campaign - Read more...
United Advertising - Taipei, Taiwan
SUM Used Car Dealer - Read more...
Fikir Merkezi - Istanbul, Turkey
Sweet Tricks for Elker Dairy Desserts - Read more...
NETCO Group - Lille, France
Rationalize creation, results of an online survey! - Read more...
Publinter - San Salvador, El Salvador
Latest Ad Campaign For the National Lottery - Read more...
Rino Publicidade - Sao Paulo, Brazil
Rino Launches Gail's "Stones" Campaign - Read more...
Colle+McVoy - Minneapolis, Minnesota
Teams up with Johnson & Johnson Vision Care to launch the ACUVUE® The Difference is Real™ Trip to Beijing Sweepstakes
. - Read more...
Cramer-Krasselt - Chicago, Illinois
Debutes its first work for Porsche, launched an age-defying campaign for AirTran Airways and celebrates Cinco de Mayo with Corona - Read more...
Loomis-ISC - Honolulu, Hawai'i
Represents ING DIRECT in Hawai‘i - Read more...
Moller Comunicaciones - Mexico City, Mexico
Launches new campaign for Selther Mattresses and Modelo Special Beer - Read more...
Northlich - Cincinnati, Ohio
Northlich is swimming in awards this spring with top-level recognition from the ADDYs, Healthcare Advertising Awards and the PRSA Awards - Read more...
SKM Group - Buffalo, New York
SKM Group Wins Top Honors in the 2008 Summit Creative Award® Competition - Read more...
The ViVA Partnership - Miami, Florida
ViVA Partnership Adds Two New Partners, Hispanic Market Veterans, Omar Garcia and Carlos Montano Mejia - Read more...
Weyforth-Haas - Overland Park, Kansas
Weyforth-Haas Marketing wins five AMBIT Awards for excellence in direct marketing - Read more...