Cramer-Krasselt - Chicago, Illinois

Cramer-Krasselt debuted its first work for Porsche with print/online campaigns that explore the distinct personalities of its Boxster and Cayman models. For Porsche Boxster, C-K leveraged the insight that there are two types of roadsters – the Boxster and everyone else. The “Vivid” campaign compares a “Roadster Sun” to “Boxster Sun” and a “Roadster Sky” to “Boxster Sky” with simple “bright vs. bland” paint swatches and the tagline: “The Boxster. Everything Better.” The “Engineered Mischief” campaign for Cayman features Porsche’s newest model casting a long, narrow shadow that resembles a pitchfork and the headline: “Born with a silver pitchfork in its mouth.” Visit the micro sites for campaign previews at: http://www.porsche.com/all/better/ and www.porscheusa.com/shadow http://www.porscheusa.com/shadow
 
For long-time client AirTran Airways, C-K launched an age-defying campaign for its “Fly Free ‘til You’re 23” promotion demonstrating how eager everyone is to participate. Targeted viral videos and print executions for 18 - 23 year-olds feature senior citizens posing as college students – from a grandma using a fake ID at the movies to get a student discount, to a trash-talking grandpa “throwing down” during a video game.

Cinco de Mayo brings to mind Coronas and limes as much as it does mariachi bands and sombreros. For the authentic Cinco de Mayo brand, C-K created a new TV spot called "Cinco," set on the iconic Corona beach. As two beachcombers make their way toward a festive beach party, the camera pans to five chilling Coronas—the last labeled “Cinco,” becoming part of the tag, "Happy Cinco de Mayo."