ICOM Expands in China; Adds 2nd Agency O&R Communications Group
by on March 31st 2010
ROLLINSVILLE, COLORADO (USA)--ICOM (http://www.icomagencies.com), a leading global network of independent advertising and marketing communications agencies, is expanding its presence in China by appointing its second agency on the mainland, O&R Communications Group , based in Beijing. ICOM’s other member in China is Rayken Brand Communication, based in Guangzhou.
“In this vast and fast-growing market we need to offer our clients multiple capabilities, product experiences and office locations as we do in the U.S,” said ICOM Executive Director Gary Burandt. “We communicated with a number of agencies looking for the right member to complement the resources of Rayken.”
Rayken is based in the south of China and specializes in promotions and events. Founded in 1989, O&R, based in Beijing, offers PR, advertising and interactive agency services. O&R has branches in Shanghai, Guangzhou, Chuangchun and Jingdezhen and clients in variety of consumer businesses including finance, automotive and sports equipment. Among them are German automotive brands, Audi, VW and Mercedes; China Construction Bank; 361 Sportswear, China’s third largest sportswear brand; and South Beauty & Lan Club, China’s largest restaurant chain.
The agency becomes part of ICOM’s Asia-Pacific region, comprised of members in nine countries.
ICOM is the most geographically balanced of international independent advertising and marketing communications networks with more than 70 member agencies in 50-plus countries (http://www.icomagencies.com/downloads/April10_directory.pdf). Founded in 1950 as the National Federation of Advertising Agencies, ICOM offers clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.4 billion and gross income exceeding US$390 million.