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Privacy, the Ultimate Luxury

agency

Phelps

country

USA

client

Tahiti Tourisme

services
  • Concepting

description

Tahiti Tourisme North America’s goal is to promote the Islands of Tahiti as the ideal vacation destination. Phelps developed a comprehensive brand strategy to redefine the true target audience and hone in on their behaviors and preferences. Based on the new positioning, the agency created a fully integrated, multi-platform consumer campaign that resonates with the target, establishes brand awareness and builds destination preference.