Primus Advertising - Accra, Ghana
Serving in a variety of marketing and management positions since earning a bachelor’s degree in political science and an MBA in marketing, Wale, as he is called, has broad experience in advertising, marketing and general management. He joined Primus Advertising in 2004 when the agency was established as a full service marketing communications company.
Prior to Primus, Wale was client service and business development director of Insight Advertising Ghana where he was transferred from Insight /Grey, Lagos, Nigeria, in 1999.
While in Nigeria, Wale managed local and international brands including Nasco Marketing (food and household products), Nestle’s Milo fortified chocolate drink mix, Panasonic, Texaco and a number of banks and automakers.
He is affiliated with marketing, management and advertising associations in both Ghana and Nigeria and serves as a Regional Director on the ICOM board for Sub-Sahara Africa, including the countries of Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.
When not working, he enjoys playing golf and being a DJ.