ramer-Krasselt Wins a BIC stationery assignment for a 2017 back-to-school initiative, following a review, encompassing creative, media, digital and social. C-K impressed BIC Stationery with breakthrough consumer insights and creative that captures the BIC brand and will help celebrate handwriting in fun ways moving forward.
The assignment marks the third BIC brand which Cramer-Krasselt has added to its roster in as many years. In 2014, the agency was named AOR for the BIC Men’s Razors account and debuted its first work for the brand in March of 2015. This past February, the agency also picked up digital, media and social duties for the BIC Soleil women’s razor account without a review.